The velocity of fundamental change in the world has increased dramatically. Not too many years ago, there was no such thing as social media. But the ascendency of interactive digital platforms fundamentally changed the way we communicate not only in society, but in business. We no longer broadcast to and talk at our audiences; we niche-cast and engage with them. Students who graduated from business school prior to 2008 had no idea that the development of platforms like Twitter and Facebook would become integral to communications with their stakeholders.