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From UB

Contrary to popular misconception, our student-athletes in higher education are persisting and completing their programs of study on time. According to Gallup and collegiate athletic association reports, student-athletes actually outperform their non-athlete classmates in persistence and graduation in a wide and varied range of program majors.

REMOTE BUYS—Rural institutions such as Colgate University may have added purchasing woes because of supplier delivery challenges.

These purchasing managers work to save their institutions time and money through a range of strategies that result in purchasing power and wisdom from higher ed peers. Here’s how to do the same.

As textbook sales have declined, campus stores are relying on promotions to attract students who might not otherwise have a reason to visit.

If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new playbook for finding the right student prospects.

As higher ed futurists, we are asked about craven competition, niche branding, and distinctive marketing opportunities for a wide range of schools, colleges, and universities. One emergent strategic option for Engineering Institutes is to burnish their unique engineering, science, and technology niche, yet leverage the attributes and competitive advantages that come with attaining University Status.

Mickey McDonald will become president of the Great Lakes College Association. He currently serves as provost of Kalamazoo College.

In July, Mickey McDonald becomes president of the Great Lakes College Association, a consortium of 13 liberal arts schools in Michigan, Indiana and Pennsylvania.

Source: Center for Collegiate Mental Health 2017 Annual Report, tiny.cc/CCMH

For the seventh straight year, the rate of students reporting they may harm themselves—and, in turn, who seek counseling—grew, according to a new report

The vast majority of community college athletic programs operate in relative obscurity, known mostly at the local level, if at all.

The obvious exception is the football team at East Mississippi Community College.

Three new buildings added 800,000 square feet to Notre Dame’s football stadium. The Indiana university touts the four-year endeavor, completed in fall 2017, as the largest construction project in its 175-year history.

The Johnson Cornell Tech MBA is conferred by the Samuel Curtis Johnson Graduate School of Management at Cornell University, but students don’t do all of their coursework at the Ithaca-based business school.

“Our Tech MBA is very unique in that our students are living and working with students from other [Cornell] programs in what we call ‘studio’ learning,” says Doug Stayman, associate dean at Cornell Tech and associate professor of marketing at the management school.

DOWN TO BUSINESS—Dean Idie Kesner (left) congratulates MBA for Educators graduate Casey Stansifer, a school district curriculum coordinator.

Applications to full-time, two-year MBA programs in the U.S. have been down since 2014, and this past fall, 64 percent of programs reported declines, says a survey report. 

Source: U.S. Department of Education, National Center for Education Statistics

Despite growth in the number of graduate degrees conferred, students have lacked vital information on the economic value of an advanced degree. A recent American Enterprise Institute report uses new data from Colorado, Florida and Texas to show that future earnings depend on the field of study.

Higher ed museums continue to evolve, but tried-and-true practices drive current trends such as galleries with moveable walls, event spaces and AV technology.

ATHLETIC INCLUSION—The University of California, Irvine, fields competitive e-sports teams while working to diversify gaming.

Competitive, online video-gaming, also known as e-sports, checks several inclusive and low-cost boxes, and is growing quickly.

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