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Leslie Crosley is a higher ed enrollment management consultant for Ruffalo Noel Levitz.

When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration. 

Paul Drayton, president of Rowan College at Burlington County in New Jersey, says higher education remains far too expensive for many students who are most dependent on it for career success.

“College is more important than ever for career success, yet too expensive for far too many students. 3+1 provides all the benefits of both community colleges and four-year universities while lowering the tuition and debt burden on students and increasing our capacity to serve more students at both community colleges and universities. This is the future model of college affordability.”

Now that the dust is beginning to settle from the political tsunami created by the campaign vitriol, many folks in the education community are ready to challenge the subliminal messages of building the wall, deporting the immigrants, and removing the safety nets that support the Nation’s underserved Latino populations.    

Williams will be a keynote higher ed presenter during UBTech 2017 at The Omni ChampionsGate Resort in Orlando, June 12-14.

He holds a law degree and an MBA. He has a background as a dot-com pioneer, corporate chief, consultant, and world traveler. He’s an experienced pilot and also sang in an award-winning male chorus. John Williams, president of Muhlenberg College in Pennsylvania, might well be a contender for Dos Equis’ next World’s Most Interesting Man.

LAWMAKER PERSUASION— Tim Tai, a University of Missouri student photojournalist, testified in support of the New Voices press freedom bill in higher ed during an April 2016 Missouri House of Representatives committee meeting. (Beatriz Costa-Lima)

Campus newspapers face many of the same challenges confronting the professional media—inconsistent readership, dwindling financial resources, and competition with bloggers and social media.

Outlook 2017 is UB’s third annual special issue aimed at providing insight on the major trends expected to impact campus leaders in the year to come.

The University of Notre Dame, University of the Ozarks and Ursinus College each announce an upcoming facility to be constructed on their campuses in the future.

American higher education in 2016 faced increased pressure on performance. Colleges and universities were also being pushed to eliminate administrative and academic silos to help students of all ages and backgrounds succeed. Here’s a look back at what made headlines in higher ed this past year and how campuses responded.

A Texas judge’s eleventh-hour injunction against a controversial labor regulation change has left more than 4 million U.S. workers, including thousands in higher education, in limbo. Scheduled to go into effect December 1, the so-called Overtime Rule would have made full-time employees earning less than $47,476 eligible for a pay raise or overtime pay.

MONUMENTAL DISPLAY AT COLLEGE—The Anaconda Wire and Cable Company monument at Chapman University is made entirely of materials from the industrial plant that used to stand where its film school is now located.

In a renewal of social consciousness in American higher ed, colleges are refining stories of their history told through statues, signage and installations on campus. Many are turning this into an aesthetic opportunity, with historically accurate, engaging content presented in ways that visually enhance and individualize the campus. The concept is known as ambient learning.

A facilities administrator from a suburban institution of 5,000 to 10,000 students says his department faces three challenging realities: increased pressure to reduce operation costs, diminishing resources and a rising deferred maintenance program.

Keeping student tuition and fees down is the top priority for 2017 selected by campus CFOs and other finance department administrators in a UB survey—yet tuition revenue and nontuition student fees are the biggest anticipated funding categories for the coming year.

TO SIGN AND PROTECT— At Columbus State Community College, police department specialist Stephanie Murphy (in red) and officer Brian Thomas (in uniform) get a lesson in American Sign Language from instructor Marie Potts,  who is hearing-impaired, as her interpreter looks on.

Stephanie Murphy, a security specialist with the Columbus State Community College police department, realized officers were having trouble communicating with one segment of the Ohio institution’s 26,000 students. 

Maenette K.P. Ah Nee-Benham, who's taught higher ed since 1993, was honored as Educator of the Year by The Native Hawaiian Education Association in 2015.

Maenette K.P. Ah Nee-Benham is the new chancellor of the University of Hawai’i West O’ahu. A native Hawaiian, Benham was previously the inaugural dean of the Hawai’inuiakea School of Hawaiian Knowledge at University of Hawai’i Manoa, the only college of indigenous knowledge at a Research I institution in the U.S.

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