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From UB

Shani Lenore-Jenkins is associate vice president of enrollment at Maryville University.

While its primary focus is to educate students, a university is still a business with customers. Traditional marketing methods such as mailings, phone calls and old-fashioned boots-on-the-ground visits are no longer the best ways to reach today’s tech-savvy students, who find the information they need online.

John Meagle is the chief marketing officer at Centenary University in New Jersey.

When Centenary College was granted university status in May, the news was celebrated by students, faculty, alumni and staff. For the marketing and student recruitment team, it was an opportunity to build awareness of the experience the institution offers career-oriented students.

Considering that textbooks can account for 25 percent of a community college student’s degree, some institutions have banded together to develop more open educational resources.

The University of Maryland’s open source textbook initiative, known as “MOST,” has guided faculty through more than 50 OER adoptions. The program helps instructors assemble resources to significantly keep down the cost of course materials.

Open educational resources have grown over the last few years from one-off oddities in single courses to the basis of entire degree programs. Cutting out textbook costs for students tops the list of reasons administrators encourage faculty to develop and adopt these free—or very inexpensive—resources, also known as OER.

Nirmal P. Narvekar, now at Harvard, was previously CEO of Columbia University’s $9.6 billion endowment, which returned an average 10.1 percent during his leadership.

Nirmal P. Narvekar is the new president and CEO of Harvard’s $35.7 billion endowment, the largest fund in higher ed.

Narvekar, a former JPMorgan Chase & Co. derivatives trader, was also previously CEO of Columbia University’s $9.6 billion fund, which returned an average 10.1 percent during his leadership from 2005 to 2015. At Harvard, he is expecting to improve fund performance and reorganize staff at Harvard Management Co., which oversees the endowment.

Technology can be a powerful resource for behavioral health care. It grants a level of comfort and anonymity to those who have questions or concerns about their mental health, making it easier to reach people who otherwise might not seek help.

Higher education historians often trace the modern growth and democratization of American higher learning to federal student financial aid – providing a system of higher education financing that has opened the doors of college and university campuses to students and families who would otherwise be unable to afford the spiraling costs of college tuition.   

This growth in government-sponsored student financial aid has also subsidized the sustainable growth and development of public, private non-profit, and more recently, for-profit institutions of higher learning.

Over the last several decades, programs in Health Coaching, Health Advocacy, and Nutrition have gone from rare to a significant number of undergraduate and graduate programs of varying lengths, prerequisites, and professional focus.  

How many databases does your campus administer in the broad area of student support?

American University utilizes more than 36 databases for different student-related administrative and learning management functions. Each data system was designed to serve the professional needs of discrete administrative units and is maintained and updated as needed. For the most part, these systems meet their intended purposes. Yet, there is little to no integration among these discrete data elements.

The ills of society are often magnified in the high-intensity atmosphere of college campuses.  Over the last two years, violent events involving police officers and a perceived lack of administrative responsiveness to incidents of on-campus racial bias have led to protests and confrontations. On most campuses, these demonstrations were organized to address issues of diversity, tolerance, inclusion, and sensitivity to others who are different from ourselves. Clearly, the inequities still extant in America have driven the conversation.

A student loan that goes into default costs 250 percent more than a loan paid back on schedule. (Gettyimages.com: wildpixel)

Some advocacy groups see student loan debt as not just a financial problem, but a growing social justice concern, as well. Now, some 40 civil rights, legal aid and public interest are urging the Department of Education to determine whether debt disproportionately impacts minorities.

Higher ed has become the latest target of retirement plan fee litigation. One firm in particular has filed class-action suits against dozens of universities, alleging breaches of ERISA fiduciary duties.

The tactic has been used for years in business, says Eric Paley of legal consultants Nixon Peabody.

Ken Artin, is a public finance lawyer at Bryant Miller Olive. He can be reached at kartin@bmolaw.com.

There is a great need for infrastructure such as classrooms, student housing, dining and wellness facilities. Public-private partnerships (P3s) are a form of contracting between the public sector and private industry that capitalizes on the potential for private investment in a project, while sharing risk between the public and private partners.

Steve Mims’ new film, "Starving the Beast," documents a political and philosophical shift that seeks to reframe public higher education.

Steve Mims’ new film, "Starving the Beast," documents a political and philosophical shift that seeks to reframe public higher education—not as a public good for society, but as a “value proposition” to be borne by those pursuing a college degree.

“I know the idea of bringing your own device is becoming more prominent, but I still think pulling out a phone, tablet or laptop is distracting. You always lose students for a measurable amount of time, and that’s the primary concern.”

Dwight Farris, instructional technologist, The University of Arizona

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