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Articles: International

As competition for international students intensifies and more first-generation students enroll, there’s no one-size-fits-all method for reaching families in their native languages.

Why should college administrators consider making part of their website or campus app accessible to speakers of languages other than English, and can you offer any tips for success?

“Providing a multilingual web experience conveys that the institution cares about a diverse background of applicants as well as their enrolled student body. From a digital marketing perspective, providing a web interface in the student’s native language will likely increase enrollment by driving overall web conversions.”

Reaching students and families with social media posts in their native language is one way higher ed institutions can build engagement and drive traffic to the website.

Here’s how two universities are getting social using WeChat. 

WeChat captures the biggest share of mobile apps usage in China, according to the 2017 Internet Trends report from Mary Meeker, a venture capitalist and former technology sector securities analyst.

The investigations into election interference by Russian interests using Facebook and Twitter ads underscores the influence that digital advertising can have on opinions and behaviors.

The Trump administration’s plan to phase out DACA by not accepting new applicants is another shift in immigration laws that leaves many students unsure of their status on and off campus.

Daniel J. Borgia, newly appointed academic dean of Bryant Zhuhai, was founding director of the Florida Gulf Coast University Institute of Chinese Studies, where he developed exchange agreements with Chinese universities.

Bryant University in Rhode Island has appointed Daniel J. Borgia to be academic dean of Bryant Zhuhai, the first and only American university in Zhuhai, China.

EXCHANGE ARRANGED—Wayne State was selected to host a group of 100 Iraqi students as part of the Iraqi Young Leaders Exchange Program, a one-month study opportunity in the U.S.

A survey of 112 American colleges and universities shows a 2 percent dip in international student yield for fall 2017, from 26 percent in fall 2016 to the current 24 percent, according to the Institute of International Education (IIE).

Texas four-year public institutions saw a sizable decrease in international student interest for fall ‘17, with application numbers down 12.5 percent from fall ‘16 numbers.

Higher education needs to focus on employee development and start rebuilding their own farm systems. Why do so many colleges look externally for new talent instead of developing their employees? 

Rahul Choudaha is a higher ed consultant and CEO of DrEducation.

The current anti-immigrant rhetoric in the U.S. has collided with the economic challenges of source countries, creating a perfect storm for international student enrollment.

There are many ways in which higher education engages in cross-border education. The most common is study abroad opportunities for students. In the last decade, however, colleges and universities have begun to extend their international presence to include branch campuses to better position students to enter a globally-connected workforce, improve global rankings, tap into alternative revenue streams and respond to foreign investment interests. As international branch campuses have found out, opening a foreign campus is not without substantial risk. 

Steven DiSalvo is president of Saint Anselm College in Manchester, New Hampshire, and a member of the board of directors of the National Association of Independent Colleges and Universities, the New England Council and the Higher Education Commission of the State of New Hampshire.

In response to the White House’s Executive Order titled “Protecting the Nation from Terrorist Entry into the United States,” we as leaders at colleges and universities have had to take decisive action to protect our foreign students and faculty members.

Now that the dust is beginning to settle from the political tsunami created by the campaign vitriol, many folks in the education community are ready to challenge the subliminal messages of building the wall, deporting the immigrants, and removing the safety nets that support the Nation’s underserved Latino populations.    

Fashion Forward—Kent State University students can take a semester-long break from life on the Ohio campus to immerse themselves in fashion design, merchandising or journalism in New York City’s Garment District.

Exotic branch campuses across the globe give American institutions an extra shine when recruiting students and establishing an internationally recognized brand. Now, several universities are finding similar success with satellites in other parts of the U.S.

Just hours before it was scheduled to be administered in June, the ACT college admission test was canceled in South Korea and Hong Kong. Approximately 5,500 international students were turned away from testing centers after ACT Inc. announced that it had received credible evidence that test materials in these regions had been leaked in advance, thus compromising the integrity of the exams.

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