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Articles: Mobile

Whether in information technology, marketing or even academics, rarely does anything get done before knowing what other institutions did. In higher education, benchmarking data is often one of the first steps on the path to action.

Most campus leaders surveyed by UB expect tech spending to increase or stay the same.

Today’s rapidly evolving technology has higher education on the move, literally and figuratively. Mobile devices are powering a shift to more learning on the go while other tech advancements enable big changes in how colleges deliver academic programs and grant credentials.

Carine Joly: Podcasting's resurgence will have an impact on higher ed in 2016/

What does 2016 have in store for digital professionals in higher education? New and revisited technologies promise to drive online marketing for colleges and universities. Watch five trends to help you set a course.

Columbia University students concerned with hunger on campus launched two initiatives this fall—one involving a mobile app—that help provide struggling classmates with meals.

The Emergency Meal Fund allows students on Columbia’s meal plan to donate up to six unused meals per semester. Any Columbia undergraduate or graduate student can register to receive a donated meal, no questions asked.

Students can request a maximum of six per term, and meal passes can be used at one of three residential dining halls.

Fifteen fictitious people created by Hope College administrators have guided the web team in creating a site with easy, logical navigation. The personas represent prospective and current students and faculty, staff, parents, alumni and community members.

When making decisions about Hope College’s website redesign, project team members found themselves looking at a photo of Adam, an 18-year-old freshman, to gauge what he might think is the most logical place for a piece of content—or whether he thinks the content should be there at all.

Have you heard about Periscope yet? If you follow tech early adopters, journalists, celebrities or even politicians on Twitter, you might have already seen Periscope notifications for live broadcasts in your feed.

Acquired for $100 million by Twitter in March 2015, the live-streaming mobile app could be either the next big thing or the latest social media fad (remember SecondLife?). But when you work in digital communications and marketing for a university, you can’t afford to ignore change.

Travis Seekins is associate vice president of student technology at Hardin-Simmons University in Texas.

Human-to human communications have been the bedrock of our lives. More recently, machine-to-machine streaming has become a dominant and often disruptive dance partner in the communication landscape. And now we are glimpsing a world where human-to-machine links culminate in one seamlessly orchestrated waltz.

A 2013 survey of institutions that have a formal policy covering user-provisioned technologies. (Click to enlarge)

Controlling bandwidth is just one reason why colleges and universities have adopted BYOD policies. Improving computer security, providing reliable internet access for classroom work, and simply letting faculty, staff and students use their favorite devices have driven wider acceptance of BYOD strategies.

The right content, strong wireless infrastructure and extensive faculty training are what Michael Petroski, faculty development coordinator at Lynn University credits with the institution’s 1-to-1 success.

While some students in rural communities may have difficulty obtaining access to educational options close to home, students in northern Michigan will have a new opportunity to study CNC programming. This fall North Central Michigan College will implement the “CNC” Digital Fab Lab, a sophisticated mobile educational outreach trailer that gives students hands-on training to attain highly specialized manufacturing jobs.

When it comes to producing college publications, it is important to captivate your audience. There is no better way to communicate with students, staff, faculty, alumni and potential prospects than on the devices they already use. Distributing your college marketing materials, alumni magazines, admissions brochures, university athletics, student portfolios and more through mobile apps is a great idea, but what does it take to create an app that is award-winning status?

Mobile device page views spiked after North Carolina State University launched its redesigned website, which was optimized for mobile.

Colleges and universities miss a significant opportunity to capture the attention of their primary web audience—teens and young adults—when their websites aren’t designed to perform well on mobile devices. While it sounds like a simple concept, making it happen requires resources, a change in mindset and a willingness to experiment.

Wi-FI, academic technology and data security will see big investments in 2015. (Click to enlarge graphic)

What cutting-edge devices are going to demand campus bandwidth in the near future? The 21st century versions of two old stand-bys: the refrigerator and the wrist watch. Sure, there will still be plenty of laptops, tablets and smartphones crowding the Wi-Fi, but the “internet of things” and wearable technology are coming to campus, forcing CIOs to yet again boost the power of their networks.

#ivorytower—The CNN Films broadcast of "Ivory Tower" on Nov. 20 started a social media frenzy, inspiring more than 12,000 tweets as of mid-December.

When the piece first aired publicly, many viewers live-tweeted—for a total of nearly 9,400 tweets on Nov. 20, according to Topsy, a social web search engine. The film’s central question asks, “Is college worth the cost?”

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