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Articles: Mobile

Gary Kayye says that for any control system that a higher ed facility has, there is a wireless collaboration add-on product available now.

If anyone can be said to have their finger on the pulse of an industry, it would be Gary Kayye. The president and CEO of rAVe [Publications], Kayye follows trends in the fast-changing world of audiovisual technology via e-newsletters, blogs, video, social media and a variety of other media.

Paul Drayton, president of Rowan College at Burlington County in New Jersey, says higher education remains far too expensive for many students who are most dependent on it for career success.

“College is more important than ever for career success, yet too expensive for far too many students. 3+1 provides all the benefits of both community colleges and four-year universities while lowering the tuition and debt burden on students and increasing our capacity to serve more students at both community colleges and universities. This is the future model of college affordability.”

Karine Joly is the web editor behind www.collegewebeditor.com, a blog about higher ed web marketing, public relations and technologies. She is also the founder of www.higheredexperts.com.

Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives. 

Yet many chief marketing officers haven’t embraced their “inner data-lover self.”

Measurement is an afterthought at best, often checked off a busy to-do list via mindless reporting on cookie-cutter metrics selected by automated digital platforms.

Scott A. Bass is the provost at American University in Washington, D.C.

How many databases does your campus administer in the broad area of student support? American University uses more than 36 databases for different student-related administrative and learning management functions—yet, there is little to no integration.

Shani Lenore-Jenkins is associate vice president of enrollment at Maryville University.

While its primary focus is to educate students, a university is still a business with customers. Traditional marketing methods such as mailings, phone calls and old-fashioned boots-on-the-ground visits are no longer the best ways to reach today’s tech-savvy students, who find the information they need online.

John Meagle is the chief marketing officer at Centenary University in New Jersey.

When Centenary College was granted university status in May, the news was celebrated by students, faculty, alumni and staff. For the marketing and student recruitment team, it was an opportunity to build awareness of the experience the institution offers career-oriented students.

Equipped for Response—In 2015, more than 600 instructors and 20,000 students used clickers at  The University of Arizona. The Office of Instruction and Assessment’s resources page offers a primer with clicker best practices and strategies, including tips on writing good questions.  Photo: Thomas Veneklasen Photography/Arizona Board of Regents

Colleges and universities have used student response systems for years to take attendance, administer pop quizzes and register informal polls in larger classes where verbal discussions are limited. But as technology improves, student response systems are becoming more versatile than ever—and instructors are increasingly creative in using them.

“I know the idea of bringing your own device is becoming more prominent, but I still think pulling out a phone, tablet or laptop is distracting. You always lose students for a measurable amount of time, and that’s the primary concern.”

Dwight Farris, instructional technologist, The University of Arizona

Karine Joly: The open-source Accelerated Mobile Pages (AMP) Project (http://UBmag.me/amp) is spearheaded by Google and backed by several content publishers, e-commerce websites, advertising networks and analytics solutions providers.

There’s no doubt mobile devices anchor our technology-enabled lives. We may not use their small screens on the go, all the time, but when we do, we have high expectations—if a web page takes more than a few seconds to load on mobile, many of us move on to another website. Patience has never been in shorter supply.

The smartphone has become ubiquitous on college campuses. In the U.S., some estimates indicate that 95 percent of 18- to 24-years-olds have a smartphone, and that number will continue to grow.

Students and instructors use their smartphones every day to communicate with friends, family and colleagues, manage their schedules, consume content, and much more. Their engagement with these devices is often very personalized, sending and receiving information that is meant specifically for them as individuals.

The College-Bound Student E-Expectations Survey asked 3,000 college-bound high school seniors and juniors about their digital habits and expectations—from the start of the recruiting cycle. Here’s a selection of the top insights from the study.

The nine schools recognized as Summer 2016 Models of Excellence have found that innovation leads to innovation when it comes to student success. Administrators who find new opportunities to provide support encourage students to be creative in making the most of a higher education.

Thanks to a concept called the Internet of Things, anything—really, anything—can and will be hooked up to a network.

While little pockets of IoT are springing up in higher ed—both in the form of institution- and student-owned devices—campuswide installations are predicted to be a few years away. That’s not an excuse for sitting back and waiting for smart coffee makers to pop up in every residence hall, however.

What is the biggest misconception higher ed leaders have around the need to prepare for campuswide IoT?

“It won’t concern them … it’s just an IT thing. Technology underpins everything in higher education, administration, academics and IT. The IoT is about every connection on campus and it can drive improved outcomes—intelligent connections deliver efficient operations and improve safety and security, while video and collaboration provide better teaching and learning.”

—Renee Patton, U.S. public sector director of education, Cisco

The University of Central Florida, a campus of 60,000, decided to virtualize applications rather than entire desktops.

UCF Apps lets users access the specific software needed for coursework. After downloading and installing a Citrix receiver client, students can log in and get the apps that have been provisioned to their account based on their area of study.

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