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Articles: Revenues

Thinking beyond painfully slashing big line items, higher ed leaders can realize significant savings in finding smaller cuts that, all together, add up to make a huge impact.

Here’s what colleges paying attention to the potential of digital signage as a revenue source—directly or indirectly—are doing to make it work.

In what ways could colleges use digital signage installations to generate revenue, and are there any roadblocks you have seen preventing them from doing so?

“Digital signage can engage students while providing an avenue for revenue. At the campus bookstore, digital technology can leverage analytics to trigger meaningful content. For example, if a student picks up a baseball cap on sale, a digital display above the item can recommend additional merchandise such as sweatpants or a t-shirt.”

Jennifer Wick is vice president for consulting services at Ruffalo Noel Levitz.

It has become increasingly difficult for some four-year institutions to meet enrollment goals for first-year students.

William Massy, an expert microeconomist, shows how administrators and faculty can improve education, research and affordability in his book Reengineering the University.

William Massy, an expert microeconomist, shows how administrators and faculty can improve education, research and affordability in his book Reengineering the University.

Steven Combs, who was appointed chancellor of Ivy Tech Community College’s Columbus campus, plans to build a leadership team and find organizational cost-savings through shared services.

Steven Combs is taking on the role of chancellor at Ivy Tech Community College’s Columbus campus in Indiana.

Active members of the military represent their own component of the nontraditional population.

The mailroom is becoming a more visible and important part of auxiliary services at colleges across the country, with some institutions overhauling their facilities completely to accommodate the new technology that streamlines service.

Four-year private institutions continue to rely on—and increase—tuition discounts to attract students, but the strategy is not improving the bottom line.

Rahul Choudaha is a higher ed consultant and CEO of DrEducation.

The current anti-immigrant rhetoric in the U.S. has collided with the economic challenges of source countries, creating a perfect storm for international student enrollment.

Almost every college and university has a version of a testing center, whether it’s a cramped space with a few desks designed for students with special needs, or an elaborate setup with multiple computer rooms, private cubicles and dozens of seats.

Kristi Eaves-McLennan is executive director of marketing for Meredith College in Raleigh, North Carolina.

Trademark licensing is big business for big universities. The International Licensing Industry Merchandisers Association estimates collegiate licensing programs raked in $209 million in 2015.

LANGUAGE LESSONS—Instructor Mary “Betsy” Bissell teaches a new Niagara U course that introduces students to Tuscarora, a dialect of the Iroquoian language spoken in western New York state.

A handful of campuses teach Native American languages to support the efforts of local tribes to preserve their language and expand their culture’s influence on public education, film and other arenas.

Got strong graduation rates? Retention numbers? Post-graduation salaries? Then budget time may come with a big bonus. More states now distribute larger portions of higher ed funding to public institutions based on outcomes such as these

PURCHASE PURSUIT—Purdue President Mitch Daniels is framing the Kaplan acquisition as a way for the university to become a digital player in the evolving postsecondary education space.

Purdue University surprised its faculty and the general higher ed sector this spring with its plans to acquire Kaplan University for a symbolic $1 (with a revenue-share plan spanning 30 years).

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