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Articles: Fundraising

It's too early to prescribe a tried-and-true methodology for meeting Donor 3.0 actively. There's still much change and experimentation happening, and each college or university will have to tailor its strategy to the peculiarities of that community. But laying a strategic groundwork will help cut through the hype, navigate among options, and recognize (even create) new, less obvious opportunities.

As colleges and universities face the sobering realities of the economic crisis, one has to wonder: Is higher education approaching the perfect storm?

For many universities, funding allocations are at maximum levels, while some legislatures are already instituting significant budget cuts. Endowment levels for public and private institutions are questionable as economic woes curtail benefactors’ ability to give. And costs on everything from fuel to health insurance continue to increase with no end in sight.

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