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Articles: Alumni Relations

Ronald K. Machtley is president of Bryant University in Rhode Island.

What’s more important in higher education: preparing for a profession or attaining a well-rounded liberal arts education? The answer is that in today’s world both are critical.

In the case of philanthropy and communications staff, we both desire that our constituencies become enthusiastic supporters and advocates of our institution. It is imperative that these professionals become partners in every sense.  Here’s how.

Despite the big push for STEM majors and career-focused skills in recent years, the liberal arts seem to be making a resurgence.

Despite the big push for STEM majors and career-focused skills in recent years, the liberal arts seem to be making a resurgence.

Liberal arts degree programs in 2016 ranked No. 1 for most completions as well as for the biggest increase in completions, higher ed consulting firm Gray Associates found in a recent analysis of IPEDS preliminary data.


Link to main story: Higher ed liberal arts degrees on the upswing

Over 100 schools have joined Great Lakes Educational Loan Services’ ScholarNet for Private Loans network this past year to connect with lenders.

Here, we reflect on the major events in 2017 that will continue to shape the higher ed landscape in 2018 and beyond.

 Donald Hasseltine, formerly vice president for development at Brown University, is now a senior consultant with the Aspen Leadership Group.

Alumni participation is falling at a precipitous rate, the number of mid-level major gifts are flat, and annual fund support has struggled to keep pace with inflation.

GLOBAL LINKS—Arizona State’s Career and Professional Development Services office organized a virtual career fair to connect students with international employers offering internships and career opportunities abroad.

A recent survey by World Education Services (WES) found that more than 40 percent of current international students had not yet used campus career services.

Those of us in higher education and in the nonprofit sector know the importance of effective storytelling, yet we often fall prey to telling stories that we want to tell instead of what our audiences desire to read or hear.

Here’s what colleges paying attention to the potential of digital signage as a revenue source—directly or indirectly—are doing to make it work.

Their form and function may vary, but there’s one trait nearly every president’s residence has in common: It’s much more than just a home.

EXCHANGE ARRANGED—Wayne State was selected to host a group of 100 Iraqi students as part of the Iraqi Young Leaders Exchange Program, a one-month study opportunity in the U.S.

A survey of 112 American colleges and universities shows a 2 percent dip in international student yield for fall 2017, from 26 percent in fall 2016 to the current 24 percent, according to the Institute of International Education (IIE).

Marc C. Whitt is director of philanthropy communications at the University of Kentucky Office of Philanthropy. He may be followed on LinkedIn (linkedin.com/in/marcwhitt) or Twitter (@marcwhitt).

In a 2017 study conducted by the Pew Research Center, nearly 7 in 10 Americans reported using social media “to connect with one another, engage with news content, share information and entertain themselves.”

Higher ed institutions—capitalizing on the popularity of the digital pictographs—now offer customized sets of emojis featuring school logos, mascots and other themed graphics, such as smiling or winking faces.

James Muyskens is a professor at the Graduate Center, CUNY, and former president of CUNY Queens College.

The weakest link in the expanding instructional continuum—where we are least successful—is in general education and freshman introductory courses.

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