You are here

Articles: Alumni Relations

Marc C. Whitt is director of philanthropy communications at University of Kentucky Philanthropy. Follow him on LinkedIn (linkedin.com/in/marcwhitt) or Twitter (@marcwhitt). 

The marketing strategy “one size fits most” no longer works for higher ed philanthropy thanks to the seismic sociological changes that a multigenerational America is now experiencing.

To celebrate its bicentennial in 2018, Bentley University in Waltham, Massachusetts, built a 76,000-square-foot arena that meets the needs of its Division I hockey program while also serving the entire campus community.

Patricia McGuire is president of Trinity Washington University. 

A recent report reveals that as many as 36 percent of students across socio-economic levels experience food insecurity at some point during their college days.

Most institutions have barely scratched the surface of the latest innovations in mobile fundraising. Here are key actions recommended by those who are making headway.

What are the biggest roadblocks institutions face when it comes to adding/enhancing mobile donation options?

“Nothing is more frustrating than getting to the end of a payment process only to have it fail. This experience could cause a donor to give up and schools to lose valuable dollars. Advancement offices need a secure and reliable platform that allows them to raise funds anywhere, anytime, via any channel.”

—Heather Richmond, senior director of product management and marketing, TouchNet

Many colleges and universities are ramping up their efforts to teach students how to manage loan payments and other expenses.

U.S. organizations, including colleges and universities, could receive fines totaling up to $25 million each or 4 percent of annual revenue for failing to comply with a new European Union regulation that goes into effect May 25

Scenario: Small college wants to increase its national visibility and recognition.

Process: Matt Spencer, associate vice president for university advancement, zeros in on alumni with an affinity for the university, identifies their interests and plans visits—using a tool that analyzes social media reactions, comments and event responses of 235,000 digital alumni interactions.

Marc C. Whitt is director of philanthropy communications at University of Kentucky Philanthropy. Follow him on LinkedIn (linkedin.com/in/marcwhitt) or Twitter (@marcwhitt). 

Just as Amazon and Netflix have personalized the user experience, we too must develop personalized communication and marketing experiences.

ATTENDEE POWER—Virginia State University board members, friends and staff get strategic about their attendance at the Richmond Forum speaker series, which many local influential people attend. The team aims to make new introductions to the university as well as strengthen existing relationships with key constitutents.

Following are four effective strategies any advancement team can use to build donor support.

Jonathan Green is president of Susquehanna University in Selinsgrove, Pennsylvania.

The expansion of international education that has been a critical financial stimulus for American colleges and universities has experienced an alarming setback.

As textbook sales have declined, campus stores are relying on promotions to attract students who might not otherwise have a reason to visit.

DOWN TO BUSINESS—Dean Idie Kesner (left) congratulates MBA for Educators graduate Casey Stansifer, a school district curriculum coordinator.

Applications to full-time, two-year MBA programs in the U.S. have been down since 2014, and this past fall, 64 percent of programs reported declines, says a survey report. 

The finalized version of the Tax Cuts and Jobs Act that President Trump signed into law poses less of a perceived threat to higher ed than the bill that passed the House.

Proponents say that people who use education-savings accounts will benefit from deductions in student loan interest.

Critics, however, predict that the doubling of the standard deduction will result in fewer philanthropic contributions to colleges and universities. —Steven Wyman-Blackburn

David P. Angel is president of Clark University in Massachusetts.

One area with tremendous promise is helping students to connect their liberal arts education to career paths after college

Pages