You are here

Articles: Enrollment Management

Maenette K.P. Ah Nee-Benham, who's taught higher ed since 1993, was honored as Educator of the Year by The Native Hawaiian Education Association in 2015.

Maenette K.P. Ah Nee-Benham is the new chancellor of the University of Hawai’i West O’ahu. A native Hawaiian, Benham was previously the inaugural dean of the Hawai’inuiakea School of Hawaiian Knowledge at University of Hawai’i Manoa, the only college of indigenous knowledge at a Research I institution in the U.S.

Enrollment declines will be the most pressing concern keeping presidents and other top officials up at night in 2017. Seven in 10 who responded to a UB survey named it as the area with the greatest potential for causing the institution financial or reputational harm. State budget cuts, at 44 percent, are the next biggest worry for the 66 responding presidents, provosts and chancellors. 

Amy Crutchfield is a higher ed consultant and co-leader of Witt/Kieffer’s Enrollment Management practice.

Enrollment management presents one of the most pressing challenges for many institutions in the current higher education landscape. Uncertain economic conditions, stretched institutional budgets, dependence on tuition revenue, increased competition for top students, and changing demographics have all intensified the need for effective enrollment strategies—and for exceptional managers to champion those strategies.

INSPIRING ACTIVITIES—Students get to begin bonding with future classmates on Instant Admissions Day at Unity College in Maine. They also get some certainty about their higher ed futures.

Instant Admissions Day at Unity College in Maine provides benefits beyond the immediate acceptance of students’ applications. This accelerated enrollment approach provides a clearer picture of the 700-student private college’s incoming class.

Taking advantage of southern California’s generally inviting climate, a sun-drenched open-air courtyard gives students a break from climate-controlled classrooms. (Photo: Tom Bonner Photography)

The recently opened Ernest H. Moreno Language Arts and Humanities Building at East Los Angeles College provides a welcoming front door for the institution’s more than 30,000 students.

Jim Scannell is senior consultant for enrollment management for Ruffalo Noel Levitz. He is the former president of Scannell & Kurz.

As demographic, economic and market volatility continue to challenge higher ed’s ability to enroll a sufficient number of students able to take advantage of the educational opportunities available, understanding and advancing your institution’s value proposition should be at the top of the to-do agenda.

Bill Berg is an enrollment management consultant at Ruffalo Noel Levitz.

By 2015, the number of law school applicants declined by 46 percent from a 2004 peak, a result of a shrinking job market and “offshoring” of some legal work. Most law schools were forced to change the way they recruited, admitted, awarded and enrolled students to respond to the drop.

A bipartisan bill intended to improve college access and graduation rates would impose college-loan program penalties on institutions that perform poorly in these areas. In turn, schools that do enroll a significant number of low-income students would be eligible for up to $8 million over five years.

Asian and Pacific Islander Family Night at Des Moines Area Community College.

Des Moines is becoming more diverse, with a growing population of Latinos, Asians and Africans. The events are aimed at creating a college-going culture in local communities, and give families direction on career choice, applying to college, and paying for college.

Aaron Mahl is a vice president and consultant at Ruffalo Noel Levitz.

Large public universities and smaller liberal arts colleges, on the other hand, are finding it increasingly difficult to maintain their male enrollments. The National Center for Education Statistics projects that, by 2020, men will represent only 41 percent of college enrollees.

Almost all U.S. colleges and universities now award certificates, digital badges and other forms of microcredentials. Driving this fast-growing trend are workforce millennials who want to learn, for instance, how to operate an Amazon delivery drone or repair a self-driving car without having to earn another degree.

Need-based financial aid was supposed to give everyone an opportunity to get into college and better their lives and career prospects. Nearly half of the public, four-year colleges studied in a new report leave the most financially needy students on the hook for more than $10,000 of debt per school year.

Remember the “Flutie Effect”? That’s the claim that Boston College applications increased as a result of Doug Flutie’s last-second Hail Mary pass that won a football game against the defending champs from the University of Miami. Now we may be seeing the opposite—let’s call it the Scandal Side Effect—where a school’s bad publicity can drive applicants away.

Out in front with OER: Tidewater Community College created the first degree program—in business administration—to use only open-educational resources.

A few dozen community colleges will get financial backing to design degree programs based wholly on free, open educational resources (OER) in a sweeping effort to make higher ed more affordable. Full-time community college students spend about $1,300 a year on textbooks, ultimately representing about a third of the cost of their associate degrees.

University of Maine has been strategic in offering discounted tuition to students in certain states. (Gettyimages.com: Crossroadscreative)

Students from six nearby states can now attend the University of Maine at the same in-state tuition rate offered by the flagship institutions in their home states.

The university launched its Flagship Match program this spring to boost not just its enrollment, but also prestige.

As completion rates of full-time students in Maine flounder and high school graduation numbers fall in the Northeast (by a predicted 5 percent in the next five years), university leaders look outside the state to fill classrooms.

Pages