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Articles: Enrollment Management

Tom Ryan is vice-president of brand integration at Schneider Associates, an integrated marketing firm based in Boston.

If your marketing teams are not taking advantage of the multitude of ways to personalize digital content to increase lead capture, enrollment and retention, you may be seeing the impact in your acceptance and yield figures.

Improving space utilization is a goal on every campus, with data analysis tools and software key to many efforts. Ultimately, there are different cases for different spaces.

If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new playbook for finding the right student prospects.

The vast majority of community college athletic programs operate in relative obscurity, known mostly at the local level, if at all.

The obvious exception is the football team at East Mississippi Community College.

DOWN TO BUSINESS—Dean Idie Kesner (left) congratulates MBA for Educators graduate Casey Stansifer, a school district curriculum coordinator.

Applications to full-time, two-year MBA programs in the U.S. have been down since 2014, and this past fall, 64 percent of programs reported declines, says a survey report. 

ATHLETIC INCLUSION—The University of California, Irvine, fields competitive e-sports teams while working to diversify gaming.

Competitive, online video-gaming, also known as e-sports, checks several inclusive and low-cost boxes, and is growing quickly.

LEARNING BY DOING—Students who are a best fit for New York Institute of Technology tend to enjoy hands-on problem-solving and can pursue programs such as electrical and computer engineering.

College admissions teams now go beyond zip codes and SAT scores to micromatch students who are most likely to apply to, enroll in and succeed at their institutions.

Athletics at the community college level bring far less pomp, circumstance, attention and money than their NCAA Division I counterparts. But that doesn’t mean they don’t play a significant role.

Adjuncts' short-term, inexpensive contracts, offering no obligation of renewal, provide institutions with much-needed options in managing budgets. But a new wave of activism is challenging the status quo.

Mirta Martin will be the next president of Fairmont State University. She was previously president of Fort Hays State University in Kansas.

Mirta Martin has been named president of Fairmont State University in West Virginia.

BUSINESS CASE—Part-time MBA students at Fox School of Business at Temple University can divide their time between classrooms and synchronous web sessions. (Temple University Photography).

With the number of traditional MBA students dropping, business schools must get creative to survive and ultimately thrive.

Brandon Stokes is director of retention and student success at Meredith College in Raleigh, North Carolina.

When the national averages for freshman retention rates at public schools sits around 64 percent and private schools hover around 70 percent, there’s clearly room for improvement in ensuring students return to campus the following fall.

Bill Berg is an enrollment management consultant at Ruffalo Noel Levitz.

There’s no question that recent graduates are leaving college with more student loan debt. More students are taking out loans and they’re borrowing larger amounts.

Seth Bodnar is the 18th president of the University of Montana.

Seth Bodnar, 38, left General Electric Transportation to become the 18th president of the University of Montana.

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