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Articles: Enrollment Management

Here are some ways to cut through the clutter and close the deal with a certain type of prospective students who are fondly called “stealth” applicants.

Led by admissions offices, higher ed institutions are enticing accepted students to officially enroll by using innovative communication approaches, developing peer connections and making students feel as if they are already part of the family.

Aim: To boost enrollment of the top 1 percent of high school students who qualify for Oregon State’s Presidential Scholarship, admissions officers treat academic standouts like blue-chip athletes.

The program began three years ago.


Link to main story: Colleges should always woo would-be students


In the box

A few months after Boston University’s successful merger with Wheelock College, the University of Massachusetts drew a greater degree of scrutiny for its acquisition of Mount Ida College.

U.S. organizations, including colleges and universities, could receive fines totaling up to $25 million each or 4 percent of annual revenue for failing to comply with a new European Union regulation that goes into effect May 25

Here, colleges and universities that haven’t yet organized an instant decision day can find answers to four key questions about strategy and logistics.

A culturally rich, historically black neighborhood in Pensacola, Florida, has been experiencing gentrification.

To keep the legacy of the Belmont-DeVilliers community alive, a local engineer is guiding a group of University of West Florida undergraduates creating a virtual version of the neighborhood—along with a small brick-and-mortar museum to showcase the project. 

It’s just one of many such opportunities at West Florida.

Former Lyon College president Brian C. Mitchell co-wrote "How to Run a College" with current university President W. Joseph King.

Lyon College President W. Joseph King and former university president Brian C. Mitchell have written a practical guide for new and veteran leaders, How to Run a College.

Learning benefits aside, undergraduate research serves as a recruiting and retention tool, and also is a way to bring in tuition and grant revenue.

Alarming demographic shifts mean university admissions departments are facing a new reality. By 2026, it is predicted that the number of college-aged students will drop almost 15 percent – much of this driven by a plummet in births due to the Great Recession of 2008.

While many higher-education institutions have pivoted towards online learning that attracts older students to increase enrollment, there is much more that can be done from a business process perspective to financially offset the revenue loss from these enrollment challenges.

The percentage of students accepting job offers three months after graduation is a common—and logical—MBA student outcomes stat. But why do most business schools share that particular outcome, and others like it?

It’s likely the result of many institutions following the Standards of Reporting MBA Employment Statistics created by the MBA Career Services & Employer Alliance, a global organization for employers and administrators working in graduate business career services.

BUILDING BUSINESS LEADERS—Impressive facilities can be a key consideration for prospective b-school students. Miller Hall, a $75 million project that is the home of William & Mary’s Mason School of Business, was completed in 2009.

Here’s how sharing student success data can help MBA programs attract new students, prove ROI value and connect with the business community.

A number of colleges have announced that they won’t hold students liable who have received disciplinary actions for protesting gun violence.

Tom Ryan is vice-president of brand integration at Schneider Associates, an integrated marketing firm based in Boston.

If your marketing teams are not taking advantage of the multitude of ways to personalize digital content to increase lead capture, enrollment and retention, you may be seeing the impact in your acceptance and yield figures.

Improving space utilization is a goal on every campus, with data analysis tools and software key to many efforts. Ultimately, there are different cases for different spaces.

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