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Articles: Enrollment Management

Gary A. Olson is president of Daemen College in New York.

Like all of the free tuition plans proposed to date, New York Gov. Andrew Cuomo’s plan in its present form will have unintended consequences that could be devastating to the state’s economy.

Russ McDonald, former head of United Tribes Technical College in Bismarck, North Dakota, is serving on a new federal commission to address the challenges facing Native American children.

Russ McDonald, former head of United Tribes Technical College in Bismarck, North Dakota, is serving on a new federal commission to address the challenges facing Native American children.

14 percent of students started their postsecondary education in a community college, then transferred to a four-year school and earned a bachelor’s degree within six years of entry.

Source: “International Branch Campuses - Trends and Developments 2016,” Observatory on Borderless Higher Ed

International branch campuses continue to offer American colleges and universities opportunities in branding, enrollment and research. And overseas countries, as luck would have it, are often as eager to host as U.S. universities are to set up shop. 

Traditionally, student success programs have focused primarily on transitioning first-year students from home to college. But now more higher ed leaders are realizing that to retain students and help them make informed decisions, they must expand these efforts to sophomores.

The largest capital project in Central Michigan University’s history, a new four-story, 170,000-square-foot Biosciences Building is a science showcase—right down to the numerous glass-walled labs that facilitate observation of ongoing research.

BEHIND THE SCENES—Taylor Hale, a GW college senior from Detroit, Michigan, filming live during the college’s Facebook Live tour.

The George Washington University live-streamed a campus tour via Facebook Live in December. It’s the first time the platform’s live-video streaming service has been used for that purpose, administrators at GW believe.

NEW OPPORTUNITIES—Current and former inmates of the Fishkill Correctional Facility north of New York City graduate in 2015 from a Nyack College program that has a 100 percent success rate in keeping its students from being sent back to prison. (Babita Patel)

In a recent off-Broadway production of West Side Story, directed by the provost of Nyack College, located north of New York City, the student who played Officer Krupke had once been arrested for impersonating a police officer.

MONTCLAIR, New Jersey—Montclair State had been a university for only a few years when Susan Cole took over as president in 1998. She wanted the job—her second presidency—because she saw vast, untapped potential on the campus of 12,000 students. She also felt certain that she could, pretty quickly, ensure the institution lived up to its new name.

Leslie Crosley is a higher ed enrollment management consultant for Ruffalo Noel Levitz.

When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration. 

Outlook 2017 is UB’s third annual special issue aimed at providing insight on the major trends expected to impact campus leaders in the year to come.

Maenette K.P. Ah Nee-Benham, who's taught higher ed since 1993, was honored as Educator of the Year by The Native Hawaiian Education Association in 2015.

Maenette K.P. Ah Nee-Benham is the new chancellor of the University of Hawai’i West O’ahu. A native Hawaiian, Benham was previously the inaugural dean of the Hawai’inuiakea School of Hawaiian Knowledge at University of Hawai’i Manoa, the only college of indigenous knowledge at a Research I institution in the U.S.

Enrollment declines will be the most pressing concern keeping presidents and other top officials up at night in 2017. Seven in 10 who responded to a UB survey named it as the area with the greatest potential for causing the institution financial or reputational harm. State budget cuts, at 44 percent, are the next biggest worry for the 66 responding presidents, provosts and chancellors. 

Amy Crutchfield is a higher ed consultant and co-leader of Witt/Kieffer’s Enrollment Management practice.

Enrollment management presents one of the most pressing challenges for many institutions in the current higher education landscape. Uncertain economic conditions, stretched institutional budgets, dependence on tuition revenue, increased competition for top students, and changing demographics have all intensified the need for effective enrollment strategies—and for exceptional managers to champion those strategies.

INSPIRING ACTIVITIES—Students get to begin bonding with future classmates on Instant Admissions Day at Unity College in Maine. They also get some certainty about their higher ed futures.

Instant Admissions Day at Unity College in Maine provides benefits beyond the immediate acceptance of students’ applications. This accelerated enrollment approach provides a clearer picture of the 700-student private college’s incoming class.

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