You are here

Articles: Marketing

In the two years since Northern Arizona University launched a virtual 360-degree campus tour, more than 30,000 people have explored the campus virtually.

Colleges and universities have turned their attention to areas on campuses that generate tremendous amounts of waste in small amounts of time: their stadiums and arenas.

TEXT WHAT’S NEXT—Georgia State University’s text messaging program boosted enrollment by reminding incoming students of key deadlines and answering their questions.

Colleges and universities should be texting students—but not everyone, not all the time, and not about everything that’s happening on campus.

As many deans know, there is a vital relationship between their admission and marketing offices, but not all deans mandate sharing asymmetric information between the groups.

This month we begin a trilogy of best value proposition case studies providing an inside look at how several institutions have developed more relevant ways of measuring value-added outcomes, quality of learning experience, and return on tuition investment. 

Marc C. Whitt is director of philanthropy communications at the University of Kentucky Office of Philanthropy. He may be followed on LinkedIn (linkedin.com/in/marcwhitt) or Twitter (@marcwhitt).

In a 2017 study conducted by the Pew Research Center, nearly 7 in 10 Americans reported using social media “to connect with one another, engage with news content, share information and entertain themselves.”

Prep and marketing for Rutgers University-Camden’s first college fair for undocumented students, held this June, required an individualized approach, says Mary Beth Daisey, vice chancellor for student affairs.

The “nontraditional” student represents perhaps the single biggest growth area for higher ed enrollment. But no single set of characteristics defines that student.

Whether or not you’re one of the 166 million daily Snapchat users, it’s impossible to ignore the deep impact of the mobile app on how teens and young adults communicate.

Higher ed institutions—capitalizing on the popularity of the digital pictographs—now offer customized sets of emojis featuring school logos, mascots and other themed graphics, such as smiling or winking faces.

Connecticut State Colleges & Universities system President Mark Ojakian's strategy of consolidation and shared services, called Students First, should save at least $41 million annually.

Faced once again with state and federal funding cuts, Connecticut State Colleges & Universities system President Mark Ojakian has had to make some tough decisions to keep the 17-school system functioning.

SCHOLARLY PURSUITS— SUNY Oneonta awards badges to participants in its annual Research and Creativity Day. Each April, students present projects—from research papers to video documentaries—they’ve completed independently and with faculty mentors.

Diplomas—those venerable printed documents that lack hotlinks and interactivity features—have lost some of their luster.

Kristi Eaves-McLennan is executive director of marketing for Meredith College in Raleigh, North Carolina.

Trademark licensing is big business for big universities. The International Licensing Industry Merchandisers Association estimates collegiate licensing programs raked in $209 million in 2015.

PURCHASE PURSUIT—Purdue President Mitch Daniels is framing the Kaplan acquisition as a way for the university to become a digital player in the evolving postsecondary education space.

Purdue University surprised its faculty and the general higher ed sector this spring with its plans to acquire Kaplan University for a symbolic $1 (with a revenue-share plan spanning 30 years).

The interest in live videos across social media platforms has accelerated over the past few months with a series of developments that bring high-quality video broadcasting to the masses.

Pages