You are here

Articles: Marketing

The University of North Alabama’s $18.85 million Laura M. Harrison Hall will house the Anderson College of Nursing and Health Professions and will be constructed on the former site of a science building.

Scott D. Miller is president of Virginia Wesleyan University.

How a successful relationship between an institution and its construction partner can lead to productive collaboration. Carefully managed projects suggest vibrancy and viability to students, families and donors. 

How can college retail leaders compete with e-commerce? It’s time to get back to basics. Here are five strategies for staying relevant.

Providers answer: What do you see as the biggest revenue-related challenge facing campus stores today?

Here’s the rundown for Colgate University, San Diego State University, Clayton State University, Columbus State Community College, Seward County Community College and California State University, Long Beach.

Academics

The mantra of “if you build it, they will come” has a bit of truth when recruiting international students to community colleges.

“The most fundamental thing that we do is make sure we’re providing quality programs, because the best way to attract new students is through word of mouth,” says Denise Kinsella, interim dean of the International Education Center at Santa Monica College in California.

Before an international student can receive an F-1 visa to study in the United States, the student must apply to the U.S. consulate in their home country with an I-20 Certificate of Eligibility.

It is the higher education institution’s responsibility to ensure that accepted international students have all of the necessary admission requirements prior to the designated school official issuing the I-20 certificate.

Each country has different lengths of time in which students wait for a visa to come to the United States.

What do you see as the biggest barrier to community colleges enrolling more international students?

“Community colleges need to focus not just on recruiting international students but retaining the ones already enrolled. Understanding who these students are and proactively engaging with them creates a stronger reputation and will ultimately attract more international students to that community college.”

—Peter Bruynzeel, vice president, Millennium Software Solutions

Here are five actions two-year institutions can take to recruit international students.

Marc C. Whitt is director of philanthropy communications at University of Kentucky Philanthropy. Follow him on LinkedIn (linkedin.com/in/marcwhitt) or Twitter (@marcwhitt). 

The marketing strategy “one size fits most” no longer works for higher ed philanthropy thanks to the seismic sociological changes that a multigenerational America is now experiencing.

Instagram’s strategy of copying most feature introduced by Snapchat has resulted in several schools pausing efforts with the latter and redirecting them to the former.

Admissions at the University of Mississippi recently began incorporating language about landscaping services' many accomplishments in mailers to prospective students.

For example, they now mention various awards that the department has earned over the years, such as most beautiful campus by USA Today.

Others include "You had me at Hotty Toddy," an Ole Miss expression that people now relate to the five national championships that the university's landscaping services have won.

Here are some ways to cut through the clutter and close the deal with a certain type of prospective students who are fondly called “stealth” applicants.

What are the biggest roadblocks institutions face when it comes to adding/enhancing mobile donation options?

“Nothing is more frustrating than getting to the end of a payment process only to have it fail. This experience could cause a donor to give up and schools to lose valuable dollars. Advancement offices need a secure and reliable platform that allows them to raise funds anywhere, anytime, via any channel.”

—Heather Richmond, senior director of product management and marketing, TouchNet

It’s extremely challenging and costly to build an in-house mobile donation platform, not only because of the technology, but also because of privacy and compliance issues.

That’s why most universities choose to work with providers that have it all figured out, says Caryn Stein, vice president of  marketing at higher ed consulting firm Ruffalo Noel Levitz.

When vetting a vendor, keep these questions in mind:

Pages