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Articles: Marketing

University Business partnered with FedEx Office to develop and deploy this survey of higher education leaders, exploring the issues and challenges related to the branding or public image of their institutions. Deployed in October 2018, some 300 college and university leaders from a variety of institution types and sizes responded.

Tom Ryan is an enrollment consultant at Schneider Associates, an integrated marketing firm based in Boston.

Nontraditional students need a boost to overcome some of the barriers to re-enrolling in continuing education and degree completion programs. Find out how to meet the challenge.

How community colleges are rebranding career training to reflect advanced pathways and earnings potential.

How higher ed can rebrand career training.

Karine Joly is the web editor behind collegewebeditor.com, a blog about higher ed web marketing, public relations and technologies. She is also the founder of higheredexperts.com.

Creativity drives the popular social media tool that personalizes content for specific users.

Marc C. Whitt is director of philanthropy communications at the University of Kentucky Office of Philanthropy and teaches event planning in UK’s Department of Integrated Strategic Communication.

For donors to higher ed institutions, events can stir passion, belief and confirmation in the cause for which they invest time, creativity, advocacy and personal resources. Here is how to maximize the relational and marketing benefits of alumni and philanthropic events.

The University of North Alabama’s $18.85 million Laura M. Harrison Hall will house the Anderson College of Nursing and Health Professions and will be constructed on the former site of a science building.

Scott D. Miller is president of Virginia Wesleyan University.

How a successful relationship between an institution and its construction partner can lead to productive collaboration. Carefully managed projects suggest vibrancy and viability to students, families and donors. 

How can college retail leaders compete with e-commerce? It’s time to get back to basics. Here are five strategies for staying relevant.

Providers answer: What do you see as the biggest revenue-related challenge facing campus stores today?

Here’s the rundown for Colgate University, San Diego State University, Clayton State University, Columbus State Community College, Seward County Community College and California State University, Long Beach.

Academics

The mantra of “if you build it, they will come” has a bit of truth when recruiting international students to community colleges.

“The most fundamental thing that we do is make sure we’re providing quality programs, because the best way to attract new students is through word of mouth,” says Denise Kinsella, interim dean of the International Education Center at Santa Monica College in California.

Before an international student can receive an F-1 visa to study in the United States, the student must apply to the U.S. consulate in their home country with an I-20 Certificate of Eligibility.

It is the higher education institution’s responsibility to ensure that accepted international students have all of the necessary admission requirements prior to the designated school official issuing the I-20 certificate.

Each country has different lengths of time in which students wait for a visa to come to the United States.

What do you see as the biggest barrier to community colleges enrolling more international students?

“Community colleges need to focus not just on recruiting international students but retaining the ones already enrolled. Understanding who these students are and proactively engaging with them creates a stronger reputation and will ultimately attract more international students to that community college.”

—Peter Bruynzeel, vice president, Millennium Software Solutions

Here are five actions two-year institutions can take to recruit international students.

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