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Articles: Marketing

Susan Brennan is associate vice president of University Career Services at Bentley University.

Here are strategies that helped career services become a priority at Bentley University in Massachusetts.

The strategic plans of every administrator and department must work collectively toward the overall goals of a college or university.

William Massy, an expert microeconomist, shows how administrators and faculty can improve education, research and affordability in his book Reengineering the University.

William Massy, an expert microeconomist, shows how administrators and faculty can improve education, research and affordability in his book Reengineering the University.

It is propitious on the 200th anniversary of the birth of beloved American naturalist, Henry David Thoreau, that we reflect on lessons he learned in the woods. He put it this way: “I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.

Curious about the digital habits of college-bound high school students? Since 2005, the E-Expectations report has offered a deep dive into their needs and desires

In the two years since Northern Arizona University launched a virtual 360-degree campus tour, more than 30,000 people have explored the campus virtually.

Colleges and universities have turned their attention to areas on campuses that generate tremendous amounts of waste in small amounts of time: their stadiums and arenas.

TEXT WHAT’S NEXT—Georgia State University’s text messaging program boosted enrollment by reminding incoming students of key deadlines and answering their questions.

Colleges and universities should be texting students—but not everyone, not all the time, and not about everything that’s happening on campus.

As many deans know, there is a vital relationship between their admission and marketing offices, but not all deans mandate sharing asymmetric information between the groups.

This month we begin a trilogy of best value proposition case studies providing an inside look at how several institutions have developed more relevant ways of measuring value-added outcomes, quality of learning experience, and return on tuition investment. 

Marc C. Whitt is director of philanthropy communications at the University of Kentucky Office of Philanthropy. He may be followed on LinkedIn (linkedin.com/in/marcwhitt) or Twitter (@marcwhitt).

In a 2017 study conducted by the Pew Research Center, nearly 7 in 10 Americans reported using social media “to connect with one another, engage with news content, share information and entertain themselves.”

Prep and marketing for Rutgers University-Camden’s first college fair for undocumented students, held this June, required an individualized approach, says Mary Beth Daisey, vice chancellor for student affairs.

The “nontraditional” student represents perhaps the single biggest growth area for higher ed enrollment. But no single set of characteristics defines that student.

Higher ed institutions—capitalizing on the popularity of the digital pictographs—now offer customized sets of emojis featuring school logos, mascots and other themed graphics, such as smiling or winking faces.

Whether or not you’re one of the 166 million daily Snapchat users, it’s impossible to ignore the deep impact of the mobile app on how teens and young adults communicate.

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