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Articles: Marketing

LEARNING BY DOING—Students who are a best fit for New York Institute of Technology tend to enjoy hands-on problem-solving and can pursue programs such as electrical and computer engineering.

College admissions teams now go beyond zip codes and SAT scores to micromatch students who are most likely to apply to, enroll in and succeed at their institutions.

In what ways do you see colleges falling short in utilizing data to make better admissions recruitment and acceptance decisions? What kinds of data should they be using more of or better?

“Many colleges are not viewing their admissions decisions through the lens of retention and degree completion. Institutions should understand the profile of their most successful students, refine their recruiting strategy accordingly and ensure they are allocating their financial aid to maximize both yield and retention.”

—Darren Catalano, CEO, HelioCampus

In the case of philanthropy and communications staff, we both desire that our constituencies become enthusiastic supporters and advocates of our institution. It is imperative that these professionals become partners in every sense.  Here’s how.

Admissions, enrollment, marketing, retention and financial aid administrators surveyed generally have a sunny outlook about the student population in 2018.

What deep currents will shape this new year for higher ed digital marketers and communicators?

Here are seven things higher ed search leaders and administrators believe campus administrators must do in the coming year to get the job done.

Melissa Vito is the senior vice president for student affairs, enrollment management and strategic initiatives at the University of Arizona. 

What do successful models of career services look like? Here’s what I’ve learned at The University of Arizona.

Following the multiple hurricanes that struck the Gulf Coast this past September, several higher ed institutions used unmanned aerial vehicles or systems—or drones—to assess damage on campuses and beyond.

The investigations into election interference by Russian interests using Facebook and Twitter ads underscores the influence that digital advertising can have on opinions and behaviors.

Those of us in higher education and in the nonprofit sector know the importance of effective storytelling, yet we often fall prey to telling stories that we want to tell instead of what our audiences desire to read or hear.

Susan Brennan is associate vice president of University Career Services at Bentley University.

Here are strategies that helped career services become a priority at Bentley University in Massachusetts.

The strategic plans of every administrator and department must work collectively toward the overall goals of a college or university.

William Massy, an expert microeconomist, shows how administrators and faculty can improve education, research and affordability in his book Reengineering the University.

William Massy, an expert microeconomist, shows how administrators and faculty can improve education, research and affordability in his book Reengineering the University.

It is propitious on the 200th anniversary of the birth of beloved American naturalist, Henry David Thoreau, that we reflect on lessons he learned in the woods. He put it this way: “I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.

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