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Articles: Marketing

Melissa Vito is the senior vice president for student affairs, enrollment management and strategic initiatives at the University of Arizona. 

What do successful models of career services look like? Here’s what I’ve learned at The University of Arizona.

Following the multiple hurricanes that struck the Gulf Coast this past September, several higher ed institutions used unmanned aerial vehicles or systems—or drones—to assess damage on campuses and beyond.

The investigations into election interference by Russian interests using Facebook and Twitter ads underscores the influence that digital advertising can have on opinions and behaviors.

Those of us in higher education and in the nonprofit sector know the importance of effective storytelling, yet we often fall prey to telling stories that we want to tell instead of what our audiences desire to read or hear.

Susan Brennan is associate vice president of University Career Services at Bentley University.

Here are strategies that helped career services become a priority at Bentley University in Massachusetts.

The strategic plans of every administrator and department must work collectively toward the overall goals of a college or university.

William Massy, an expert microeconomist, shows how administrators and faculty can improve education, research and affordability in his book Reengineering the University.

William Massy, an expert microeconomist, shows how administrators and faculty can improve education, research and affordability in his book Reengineering the University.

It is propitious on the 200th anniversary of the birth of beloved American naturalist, Henry David Thoreau, that we reflect on lessons he learned in the woods. He put it this way: “I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.

Curious about the digital habits of college-bound high school students? Since 2005, the E-Expectations report has offered a deep dive into their needs and desires

In the two years since Northern Arizona University launched a virtual 360-degree campus tour, more than 30,000 people have explored the campus virtually.

Colleges and universities have turned their attention to areas on campuses that generate tremendous amounts of waste in small amounts of time: their stadiums and arenas.

TEXT WHAT’S NEXT—Georgia State University’s text messaging program boosted enrollment by reminding incoming students of key deadlines and answering their questions.

Colleges and universities should be texting students—but not everyone, not all the time, and not about everything that’s happening on campus.

As many deans know, there is a vital relationship between their admission and marketing offices, but not all deans mandate sharing asymmetric information between the groups.

This month we begin a trilogy of best value proposition case studies providing an inside look at how several institutions have developed more relevant ways of measuring value-added outcomes, quality of learning experience, and return on tuition investment. 

Marc C. Whitt is director of philanthropy communications at the University of Kentucky Office of Philanthropy. He may be followed on LinkedIn (linkedin.com/in/marcwhitt) or Twitter (@marcwhitt).

In a 2017 study conducted by the Pew Research Center, nearly 7 in 10 Americans reported using social media “to connect with one another, engage with news content, share information and entertain themselves.”

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