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Articles: Recruitment

If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new playbook for finding the right student prospects.

ATHLETIC INCLUSION—The University of California, Irvine, fields competitive e-sports teams while working to diversify gaming.

Competitive, online video-gaming, also known as e-sports, checks several inclusive and low-cost boxes, and is growing quickly.

LEARNING BY DOING—Students who are a best fit for New York Institute of Technology tend to enjoy hands-on problem-solving and can pursue programs such as electrical and computer engineering.

College admissions teams now go beyond zip codes and SAT scores to micromatch students who are most likely to apply to, enroll in and succeed at their institutions.

In what ways do you see colleges falling short in utilizing data to make better admissions recruitment and acceptance decisions? What kinds of data should they be using more of or better?

“Many colleges are not viewing their admissions decisions through the lens of retention and degree completion. Institutions should understand the profile of their most successful students, refine their recruiting strategy accordingly and ensure they are allocating their financial aid to maximize both yield and retention.”

—Darren Catalano, CEO, HelioCampus

Athletics at the community college level bring far less pomp, circumstance, attention and money than their NCAA Division I counterparts. But that doesn’t mean they don’t play a significant role.

Here, we reflect on the major events in 2017 that will continue to shape the higher ed landscape in 2018 and beyond.

What deep currents will shape this new year for higher ed digital marketers and communicators?

By aligning goals, HR helps employees see the big picture, proves its value as a business partner, and retains the talent needed for the institution to move forward and accomplish its mission.

GLOBAL LINKS—Arizona State’s Career and Professional Development Services office organized a virtual career fair to connect students with international employers offering internships and career opportunities abroad.

A recent survey by World Education Services (WES) found that more than 40 percent of current international students had not yet used campus career services.

Source: “The Representation and Pay of Women and Minorities in Higher Education Administration: Institutions That Are Getting It Right,” cupahr.org, 2017

In many cases, institutions are not creating a more inclusive atmosphere for top female and minority administrators by paying them as much as their white, male peers.

Jennifer Wick is vice president for consulting services at Ruffalo Noel Levitz.

It has become increasingly difficult for some four-year institutions to meet enrollment goals for first-year students.

Throughout Florida, colleges and universities are hiring faculty to accommodate growing high-demand fields like health and engineering.

The strategic plans of every administrator and department must work collectively toward the overall goals of a college or university.

In the two years since Northern Arizona University launched a virtual 360-degree campus tour, more than 30,000 people have explored the campus virtually.

Nationwide, the scope of faculty and staff housing programs varies as much as campus locations do.

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