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Articles: Recruitment

Here, colleges and universities that haven’t yet organized an instant decision day can find answers to four key questions about strategy and logistics.

A culturally rich, historically black neighborhood in Pensacola, Florida, has been experiencing gentrification.

To keep the legacy of the Belmont-DeVilliers community alive, a local engineer is guiding a group of University of West Florida undergraduates creating a virtual version of the neighborhood—along with a small brick-and-mortar museum to showcase the project. 

It’s just one of many such opportunities at West Florida.

Former Lyon College president Brian C. Mitchell co-wrote "How to Run a College" with current university President W. Joseph King.

Lyon College President W. Joseph King and former university president Brian C. Mitchell have written a practical guide for new and veteran leaders, How to Run a College.

Learning benefits aside, undergraduate research serves as a recruiting and retention tool, and also is a way to bring in tuition and grant revenue.

ATTENDEE POWER—Virginia State University board members, friends and staff get strategic about their attendance at the Richmond Forum speaker series, which many local influential people attend. The team aims to make new introductions to the university as well as strengthen existing relationships with key constitutents.

Following are four effective strategies any advancement team can use to build donor support.

The percentage of students accepting job offers three months after graduation is a common—and logical—MBA student outcomes stat. But why do most business schools share that particular outcome, and others like it?

It’s likely the result of many institutions following the Standards of Reporting MBA Employment Statistics created by the MBA Career Services & Employer Alliance, a global organization for employers and administrators working in graduate business career services.

BUILDING BUSINESS LEADERS—Impressive facilities can be a key consideration for prospective b-school students. Miller Hall, a $75 million project that is the home of William & Mary’s Mason School of Business, was completed in 2009.

Here’s how sharing student success data can help MBA programs attract new students, prove ROI value and connect with the business community.

Tom Ryan is vice-president of brand integration at Schneider Associates, an integrated marketing firm based in Boston.

If your marketing teams are not taking advantage of the multitude of ways to personalize digital content to increase lead capture, enrollment and retention, you may be seeing the impact in your acceptance and yield figures.

Jonathan Green is president of Susquehanna University in Selinsgrove, Pennsylvania.

The expansion of international education that has been a critical financial stimulus for American colleges and universities has experienced an alarming setback.

Quiz: Are data silos a problem on your campus?

Here’s what several higher ed institutions are doing to break down or connect data silos.

BUDDING LEARNERS—Lab-k program kindergartners sport their Bethel College pride for an event on campus.

There’s a new kind of nontraditional college student in America, with elementary school kids being seen increasingly on American higher ed campuses.

If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new playbook for finding the right student prospects.

ATHLETIC INCLUSION—The University of California, Irvine, fields competitive e-sports teams while working to diversify gaming.

Competitive, online video-gaming, also known as e-sports, checks several inclusive and low-cost boxes, and is growing quickly.

LEARNING BY DOING—Students who are a best fit for New York Institute of Technology tend to enjoy hands-on problem-solving and can pursue programs such as electrical and computer engineering.

College admissions teams now go beyond zip codes and SAT scores to micromatch students who are most likely to apply to, enroll in and succeed at their institutions.

In what ways do you see colleges falling short in utilizing data to make better admissions recruitment and acceptance decisions? What kinds of data should they be using more of or better?

“Many colleges are not viewing their admissions decisions through the lens of retention and degree completion. Institutions should understand the profile of their most successful students, refine their recruiting strategy accordingly and ensure they are allocating their financial aid to maximize both yield and retention.”

—Darren Catalano, CEO, HelioCampus

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