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Articles: Admissions

BEHIND THE SCENES—Taylor Hale, a GW college senior from Detroit, Michigan, filming live during the college’s Facebook Live tour.

The George Washington University live-streamed a campus tour via Facebook Live in December. It’s the first time the platform’s live-video streaming service has been used for that purpose, administrators at GW believe.

Leslie Crosley is a higher ed enrollment management consultant for Ruffalo Noel Levitz.

When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration. 

INSPIRING ACTIVITIES—Students get to begin bonding with future classmates on Instant Admissions Day at Unity College in Maine. They also get some certainty about their higher ed futures.

Instant Admissions Day at Unity College in Maine provides benefits beyond the immediate acceptance of students’ applications. This accelerated enrollment approach provides a clearer picture of the 700-student private college’s incoming class.

Jim Scannell is senior consultant for enrollment management for Ruffalo Noel Levitz. He is the former president of Scannell & Kurz.

As demographic, economic and market volatility continue to challenge higher ed’s ability to enroll a sufficient number of students able to take advantage of the educational opportunities available, understanding and advancing your institution’s value proposition should be at the top of the to-do agenda.

President Diana Natalicio’s “access and excellence” formula powers the University of Texas at El Paso's mission. Access means working with local schools to develop talented students of limited resources. On the excellence side, a robust research environment provides the financial and academic fuel.

Need-based financial aid was supposed to give everyone an opportunity to get into college and better their lives and career prospects. Nearly half of the public, four-year colleges studied in a new report leave the most financially needy students on the hook for more than $10,000 of debt per school year.

Just hours before it was scheduled to be administered in June, the ACT college admission test was canceled in South Korea and Hong Kong. Approximately 5,500 international students were turned away from testing centers after ACT Inc. announced that it had received credible evidence that test materials in these regions had been leaked in advance, thus compromising the integrity of the exams.

Remember the “Flutie Effect”? That’s the claim that Boston College applications increased as a result of Doug Flutie’s last-second Hail Mary pass that won a football game against the defending champs from the University of Miami. Now we may be seeing the opposite—let’s call it the Scandal Side Effect—where a school’s bad publicity can drive applicants away.

Campus contributors: UT seniors David McDonald and Christle Nwora stand with Gregory J. Vincent, VP for diversity and community engagement. McDonald and Nwora were honored for their efforts in civil rights and social justice with the university’s Heman Sweatt Student Legacy Award in May 2016. (Photo: Shelton Lewis)

Many people see the Supreme Court's decision in Fisher v. University of Texas at Austin as a substantial victory in the continuing effort to level the playing field of higher ed admissions.

University of Maine has been strategic in offering discounted tuition to students in certain states. (Gettyimages.com: Crossroadscreative)

Students from six nearby states can now attend the University of Maine at the same in-state tuition rate offered by the flagship institutions in their home states.

The university launched its Flagship Match program this spring to boost not just its enrollment, but also prestige.

As completion rates of full-time students in Maine flounder and high school graduation numbers fall in the Northeast (by a predicted 5 percent in the next five years), university leaders look outside the state to fill classrooms.

The numbers should unsettle enrollment professionals: College and university enrollment rates have decreased for each of the last four years and nothing indicates a reversal anytime soon.

Some are skeptical about the ability for any school to be need-blind, because anyone viewing an application can surmise financial need without reading a student’s FAFSA form.

The answers to common questions about need-blind policies sheds light on why they’ve been adopted whether they work and whether other enrollment diversity initiatives can be just as effective.

Poorly designed websites can turn students off to a college or university, a new report warns. (Gettyimages.com: Anatolii BabiiI)

When it comes to website design, universities continue to make common key mistakes that turn away potential students. A report says schools often miss the mark when trying to appeal to a generation raised on short, easy-to-digest communication popularized by social media.

Some low-income high school students in Adams State University’s service area, the rural valleys of southern Colorado, live up to 50 or 60 miles from campus. Thanks to a new federal pilot program, these students there and 43 other institutions can now use Pell Grants to take dual-enrollment courses.

Robert Miller is vice president for enrollment management of Centenary University.

Ubiquitous in the business world, big data is being adopted by higher education, particularly in the area of recruitment. With stagnant or declining recruitment budgets and increased competition for students, leveraging the data most colleges capture is a cost-effective approach that can yield significant results.

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