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Articles: Enterprise

Most campus leaders surveyed by UB expect tech spending to increase or stay the same.

Today’s rapidly evolving technology has higher education on the move, literally and figuratively. Mobile devices are powering a shift to more learning on the go while other tech advancements enable big changes in how colleges deliver academic programs and grant credentials.

Carine Joly: Podcasting's resurgence will have an impact on higher ed in 2016/

What does 2016 have in store for digital professionals in higher education? New and revisited technologies promise to drive online marketing for colleges and universities. Watch five trends to help you set a course.

Students at California’s Santa Clara University are tapping their campus cards for various on-campus services instead of swiping, with the use of NFC technology. With convenience and efficiency as key drivers, the university plans to transition its NFC offerings to include mobile devices within the next couple of years.

Campus cards accomplish many tasks—from purchasing meals and vending machine snacks to unlocking dorm rooms and other campus facilities. A growing number of colleges and universities now offer even greater convenience, having replaced less-secure swipe cards with “contactless” cards and mobile devices that perform the same functions.

Helping faculty adopt instructional technology is a top IT priority in higher ed.

Although it has been a boon to commercial services such as Amazon, IBM, Microsoft and others, cloud computing hasn’t completely caught on in higher education. That’s according to the 2015 “Campus Computing Project” report, released in October at the Educause conference in Indianapolis.

North Carolina State University's solar tree gives students another option to recharge.

North Carolina State University has installed near its library a 16-foot-tall solar tree where students and others can charge laptops, phones and tablets.

Comprising a 1,500-watt solar array atop a recycled steel base, the tree is designed to withstand 140 mph winds and is the first of three planned for this area of campus.

J. Jeffrey Campbell is the director of the San Diego State University’s L. Robert Payne School of Hospitality and Tourism Management School’s Master’s Program.

The online education world is becoming accepted by more institutions than ever, and for good reason. It has the attributes desired to grow an organization’s influence and positive impact without the historical linear rise in costs.

This business model is reserved not just for the for-profit, office park-type campus operations, but also for long-standing renowned educational institutions. I will champion this movement as director of the San Diego State University’s L. Robert Payne School of Hospitality and Tourism Management School’s Master’s Program.

Fifteen fictitious people created by Hope College administrators have guided the web team in creating a site with easy, logical navigation. The personas represent prospective and current students and faculty, staff, parents, alumni and community members.

When making decisions about Hope College’s website redesign, project team members found themselves looking at a photo of Adam, an 18-year-old freshman, to gauge what he might think is the most logical place for a piece of content—or whether he thinks the content should be there at all.

Amy Collier joined Vermont’s Middlebury College in July as its first associate provost for digital learning.

In an emerging trend that illustrates the growing importance of digital strategy in higher education, a handful of universities have named a chief digital officer to their leadership teams to merge the worlds of instruction and IT.

Students may forget their campus cards in their rooms or figure they don’t need their wallet for a short walk around the quad. But the one thing they are likely never to be without is a phone.

Professional and continuing education students at Oregon State University can earn a digital badge for completing a course, workshop or certificate program.

More colleges and universities now offer digital badges as a form of micro-credential or “subdegree” to students who pass individual courses or certifications, and want to show potential employers what they’ve learned. The programs target professionals needing a skills boosts and hobbyists.

In her keynote speech at UBTech 2015, Worcester Polytechnic Institute President Laurie Leshin said educators must drive innovation—and the economy—by inspiring students to ask tough questions.

The leadership teams of InfoComm International and UBTech/University Business will collaborate on conference programming and promotional initiatives to offer expanded participation opportunities for higher education leaders at the flagship annual conferences of both organizations.

Picture this: sticky notes on every screen. And if there are none on the monitor, lift up the keyboard. Nothing there? Try opening the pencil drawer.

The intense focus on student success has generated unprecedented pressure for improved retention and completion at institutions across the country and around the globe. At the foundation of an effective student success strategy is harnessing the right technology resources to drive results and positive outcomes.

In just three years, enrollment at Lone Star Community College grew by about 50 percent. The six-campus system, located in the north Houston metro area, now has more than 95,000 students and has experienced explosive data growth, as well—from 40 terabytes to 1.6 petabytes.

Have you heard about Periscope yet? If you follow tech early adopters, journalists, celebrities or even politicians on Twitter, you might have already seen Periscope notifications for live broadcasts in your feed.

Acquired for $100 million by Twitter in March 2015, the live-streaming mobile app could be either the next big thing or the latest social media fad (remember SecondLife?). But when you work in digital communications and marketing for a university, you can’t afford to ignore change.

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