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Articles: Internet

Jeff Vredevoogd, director of Herman Miller Education, leads the firm’s efforts to expand the understanding of evolving learning trends in higher education.

Campus leaders are increasingly confronted with transformation—from students acting as consumers to universities acting more like businesses to the rapid evolution of faculty.

Yet perhaps the most prominent change is the proliferation of technology-based learning methods. Online courses have created a new world of education—one where learning can occur anytime and anywhere.

Karine Joly is the web editor behind www.collegewebeditor.com, a blog about higher ed web marketing, public relations, and technologies.

Learn what every higher ed digital analytics professional will soon be talking about.

As students rely more on tablets and smartphones to stay connected, universities are under pressure to make student services easily accessible from mobile devices. “In my experience, students arrive on campus expecting the university to be mobile-ready,” says Karl Horvath, CIO at Gwynedd Mercy University, a 2,600-student school in Montgomery County, Pa. “Gwynedd Mercy is surrounded by 80 other schools, and we are all competing in the same student market. Meeting mobile expectations is a key tool for recruiting and retaining students.”

A website created by Caitlin Pringle Murphy, a University of Mary Washington history major.

Since this past fall, incoming freshmen at the 5,000-student University of Mary Washington in Fredericksburg have been offered their own domain to create a personal website where they can showcase academic work, share instructors’ feedback and link to social media, among other digital activities.

In fall 2012, Sage launched the Achieve Degree program, an online degree designed for students on the autism spectrum or with other special needs, who generally work from home or their local library.

How can a MOOC really become participatory, and how can MOOC instructors really create engagement? The short answer: video chat.

While it has never been easy to manage digital projects in higher education, it has become increasingly complicated. Only five years ago, a website redesign and a web content system implementation were the two most challenging—and often dreaded—types of digital projects web professionals knew they would have to tackle in their career.

Today, these are only two items in a long list of projects implemented by digital teams.

I asked digital project managers to share the organizational tools they most use. Microsoft Project was mentioned, as well as some in-house solutions, but two web-based services topped the list:

(Getty Images.com/Patrick George) Today’s hackers are now being deployed around the clock to steal intellectual property, sensitive research, and personal information.

The lone-wolf hacker creating nuisance viruses in a basement has been replaced by sophisticated foreign governments and organized crime rings as the top cybersecurity threat to colleges and universities.

Today’s hackers are now being deployed around the clock to steal intellectual property, sensitive research, and personal information, potentially costing colleges and universities millions of dollars and badly damaging their reputations.

The intensification of cyberattacks against universities and colleges means institutions need more than just clever passwords and the latest antivirus software to protect themselves from today’s more powerful hackers.

There are a wide variety of products that can automatically control who’s using a network, determine what kind of security their devices have, and even fool hackers into thinking they have successfully infiltrated a computer system.

When your students graduate, they're entering a whole new world of job descriptions, resumes, cover letters, networking contacts, interviews, industry jargon, and career fairs. The whole process can be overwhelming.

What's more: Few university career service centers prep their students for the most important aspect of today's job search—all things digital.

Andy Murray’s Wimbledon victory set the record for the most related tweets in the UK—placing his Centre Court championship in the ranks of President Obama’s election night speech, the Pope’s inauguration, and—go figure—the Spice Girls reunion at the Olympics.

Now, the Campus Insiders website is using this fascination with social media to lure readers to sports highlights and analysis. It has 37,000 likes on Facebook and 2,400 Twitter followers.

Massive Open Online Courses (MOOCs) have undeniable appeal: they can support hundreds of thousands of students, are accessible to all, are taught by top faculty at prestigious universities, and, of course, are free…at least for now.

Using collaborative marketing, contracting, and course development strategies, colleges are redefining online education.

Before 2012, students who wanted to pursue an online degree at one of Florida’s public colleges or universities would have to navigate through a maze of websites, trying to cobble together a set of classes that would meet the requirements for their program.

The team that first explored bringing a shared services model to the University of Michigan couldn’t help but notice some vast inefficiencies when it broke down the $325 million being spent on IT. Excluding the university’s massive health system, the analysis revealed multiple networks, data centers, and server closets, with 35 different email systems and more than 150 organizations maintaining computers for faculty and staff.

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