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Articles: Administration & Management

As higher ed futurists, we are asked about craven competition, niche branding, and distinctive marketing opportunities for a wide range of schools, colleges, and universities. One emergent strategic option for Engineering Institutes is to burnish their unique engineering, science, and technology niche, yet leverage the attributes and competitive advantages that come with attaining University Status.

Mickey McDonald will become president of the Great Lakes College Association. He currently serves as provost of Kalamazoo College.

In July, Mickey McDonald becomes president of the Great Lakes College Association, a consortium of 13 liberal arts schools in Michigan, Indiana and Pennsylvania.

Source: Center for Collegiate Mental Health 2017 Annual Report, tiny.cc/CCMH

For the seventh straight year, the rate of students reporting they may harm themselves—and, in turn, who seek counseling—grew, according to a new report

Source: U.S. Department of Education, National Center for Education Statistics

Despite growth in the number of graduate degrees conferred, students have lacked vital information on the economic value of an advanced degree. A recent American Enterprise Institute report uses new data from Colorado, Florida and Texas to show that future earnings depend on the field of study.

ATHLETIC INCLUSION—The University of California, Irvine, fields competitive e-sports teams while working to diversify gaming.

Competitive, online video-gaming, also known as e-sports, checks several inclusive and low-cost boxes, and is growing quickly.

LEARNING BY DOING—Students who are a best fit for New York Institute of Technology tend to enjoy hands-on problem-solving and can pursue programs such as electrical and computer engineering.

College admissions teams now go beyond zip codes and SAT scores to micromatch students who are most likely to apply to, enroll in and succeed at their institutions.

In what ways do you see colleges falling short in utilizing data to make better admissions recruitment and acceptance decisions? What kinds of data should they be using more of or better?

“Many colleges are not viewing their admissions decisions through the lens of retention and degree completion. Institutions should understand the profile of their most successful students, refine their recruiting strategy accordingly and ensure they are allocating their financial aid to maximize both yield and retention.”

—Darren Catalano, CEO, HelioCampus

The Western Interstate Commission for Higher Education (WICHE) has launched a new consortium to address the needs of American Indians and Alaska Natives.

STACKS UPON STACKS—Cornell and Ithaca students not finding what they need in their home campus libraries can now visit the neighboring school for more options.

Sharing resources among campuses makes sense for more than economical reasons, as colleges are finding these opportunities can better serve busy students.

Like many other institutions, Cornell University participates in an interlibrary loan system for faculty, staff and students.

Borrow Direct (borrowdirect.org) went live in 1999 after founding institutions Columbia, Penn and Yale partnered with the Research Libraries Group to develop the program for “Ivy Plus” institutions.

Besides the three initial universities and Cornell, participants are Brown, Dartmouth, Harvard, University of Chicago, Johns Hopkins, MIT, Duke, Princeton and Stanford.

David Steele-Figueredo is president of Woodbury University in California.

While gender and ethnic diversity has evolved from a business imperative to a moral and social imperative, today’s higher education system has been comparatively slow to emphasize the importance of a diverse, multicultural experience.

 Sean Brown helped develop and launch disruptive academic technologies at firms such as Apple, IBM, Oracle and Sonic Foundry.

Today, the use of university-produced academic video brings the promise of redemption and prescient help for students of all stripes through the science of predictive analytics.

Adjuncts' short-term, inexpensive contracts, offering no obligation of renewal, provide institutions with much-needed options in managing budgets. But a new wave of activism is challenging the status quo.

David P. Angel is president of Clark University in Massachusetts.

One area with tremendous promise is helping students to connect their liberal arts education to career paths after college

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