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Articles: Enrollment & Retention

Over 100 schools have joined Great Lakes Educational Loan Services’ ScholarNet for Private Loans network this past year to connect with lenders.

Brandon Stokes is director of retention and student success at Meredith College in Raleigh, North Carolina.

When the national averages for freshman retention rates at public schools sits around 64 percent and private schools hover around 70 percent, there’s clearly room for improvement in ensuring students return to campus the following fall.

Admissions, enrollment, marketing, retention and financial aid administrators surveyed generally have a sunny outlook about the student population in 2018.

Here, we reflect on the major events in 2017 that will continue to shape the higher ed landscape in 2018 and beyond.

What deep currents will shape this new year for higher ed digital marketers and communicators?

Here are seven things higher ed search leaders and administrators believe campus administrators must do in the coming year to get the job done.

Bill Berg is an enrollment management consultant at Ruffalo Noel Levitz.

There’s no question that recent graduates are leaving college with more student loan debt. More students are taking out loans and they’re borrowing larger amounts.

We asked: What are your predictions, hopes and concerns for 2018? Administrators and experts who have recently contributed to UB answered.

By aligning goals, HR helps employees see the big picture, proves its value as a business partner, and retains the talent needed for the institution to move forward and accomplish its mission.

Seth Bodnar is the 18th president of the University of Montana.

Seth Bodnar, 38, left General Electric Transportation to become the 18th president of the University of Montana.

 Donald Hasseltine, formerly vice president for development at Brown University, is now a senior consultant with the Aspen Leadership Group.

Alumni participation is falling at a precipitous rate, the number of mid-level major gifts are flat, and annual fund support has struggled to keep pace with inflation.

GLOBAL LINKS—Arizona State’s Career and Professional Development Services office organized a virtual career fair to connect students with international employers offering internships and career opportunities abroad.

A recent survey by World Education Services (WES) found that more than 40 percent of current international students had not yet used campus career services.

Why should college administrators consider making part of their website or campus app accessible to speakers of languages other than English, and can you offer any tips for success?

“Providing a multilingual web experience conveys that the institution cares about a diverse background of applicants as well as their enrolled student body. From a digital marketing perspective, providing a web interface in the student’s native language will likely increase enrollment by driving overall web conversions.”

Reaching students and families with social media posts in their native language is one way higher ed institutions can build engagement and drive traffic to the website.

Here’s how two universities are getting social using WeChat. 

WeChat captures the biggest share of mobile apps usage in China, according to the 2017 Internet Trends report from Mary Meeker, a venture capitalist and former technology sector securities analyst.

As competition for international students intensifies and more first-generation students enroll, there’s no one-size-fits-all method for reaching families in their native languages.

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