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Articles: Enrollment & Retention

ATTENDEE POWER—Virginia State University board members, friends and staff get strategic about their attendance at the Richmond Forum speaker series, which many local influential people attend. The team aims to make new introductions to the university as well as strengthen existing relationships with key constitutents.

Following are four effective strategies any advancement team can use to build donor support.

Alarming demographic shifts mean university admissions departments are facing a new reality. By 2026, it is predicted that the number of college-aged students will drop almost 15 percent – much of this driven by a plummet in births due to the Great Recession of 2008.

While many higher-education institutions have pivoted towards online learning that attracts older students to increase enrollment, there is much more that can be done from a business process perspective to financially offset the revenue loss from these enrollment challenges.

The percentage of students accepting job offers three months after graduation is a common—and logical—MBA student outcomes stat. But why do most business schools share that particular outcome, and others like it?

It’s likely the result of many institutions following the Standards of Reporting MBA Employment Statistics created by the MBA Career Services & Employer Alliance, a global organization for employers and administrators working in graduate business career services.

BUILDING BUSINESS LEADERS—Impressive facilities can be a key consideration for prospective b-school students. Miller Hall, a $75 million project that is the home of William & Mary’s Mason School of Business, was completed in 2009.

Here’s how sharing student success data can help MBA programs attract new students, prove ROI value and connect with the business community.

A number of colleges have announced that they won’t hold students liable who have received disciplinary actions for protesting gun violence.

Tom Ryan is vice-president of brand integration at Schneider Associates, an integrated marketing firm based in Boston.

If your marketing teams are not taking advantage of the multitude of ways to personalize digital content to increase lead capture, enrollment and retention, you may be seeing the impact in your acceptance and yield figures.

Jonathan Green is president of Susquehanna University in Selinsgrove, Pennsylvania.

The expansion of international education that has been a critical financial stimulus for American colleges and universities has experienced an alarming setback.

Quiz: Are data silos a problem on your campus?

Here’s what several higher ed institutions are doing to break down or connect data silos.

BUDDING LEARNERS—Lab-k program kindergartners sport their Bethel College pride for an event on campus.

There’s a new kind of nontraditional college student in America, with elementary school kids being seen increasingly on American higher ed campuses.

Katherine A. Rowe, provost and dean of faculty of Smith College, will begin her tenure as the 28th president of William & Mary.

Starting July 1, Katherine A. Rowe will begin her tenure as the 28th president of William & Mary in Virginia.

Here are four strategies to successfully address and manage special dietary needs on campus.

In your experience, what is the biggest challenge for college dining halls in operating separate locations or kitchen areas dedicated to serving students with special diets?

Improving space utilization is a goal on every campus, with data analysis tools and software key to many efforts. Ultimately, there are different cases for different spaces.

Search committees and institutions recruiting academic leaders are often met with a major sticking point: the most appealing candidates often don’t have much fundraising experience. Yet in today’s climate, non-tuition sources of revenue are increasingly important and fundraising provides resources that can truly advance a university’s agenda. Leaders across campus—deans, program directors, functional administrators, research heads, and so on—must be capable of building donor relationships, “making the ask” and securing gifts.

As textbook sales have declined, campus stores are relying on promotions to attract students who might not otherwise have a reason to visit.

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