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Articles: Enrollment & Retention

Why should college administrators consider making part of their website or campus app accessible to speakers of languages other than English, and can you offer any tips for success?

“Providing a multilingual web experience conveys that the institution cares about a diverse background of applicants as well as their enrolled student body. From a digital marketing perspective, providing a web interface in the student’s native language will likely increase enrollment by driving overall web conversions.”

Reaching students and families with social media posts in their native language is one way higher ed institutions can build engagement and drive traffic to the website.

Here’s how two universities are getting social using WeChat. 

WeChat captures the biggest share of mobile apps usage in China, according to the 2017 Internet Trends report from Mary Meeker, a venture capitalist and former technology sector securities analyst.

Melissa Vito is the senior vice president for student affairs, enrollment management and strategic initiatives at the University of Arizona. 

What do successful models of career services look like? Here’s what I’ve learned at The University of Arizona.

Source: “The Representation and Pay of Women and Minorities in Higher Education Administration: Institutions That Are Getting It Right,” cupahr.org, 2017

In many cases, institutions are not creating a more inclusive atmosphere for top female and minority administrators by paying them as much as their white, male peers.

Colleges and universities face growing pressure to offer students single rooms.

What are key considerations for administrators when deciding whether to provide more single dorm rooms on campus?”

“Most freshman are in a fragile state during their first year and placing them in a single room can increase the feeling of isolation, leading to lower retention rates. They often need a ready-made roommate/buddy that can help ease the transition.

“However, on the other end of the spectrum, upper-level students often are looking for options to live on campus, but in their own controlled apartment-like environment.

Focus of institution 

Students with learning disabilities, ADHD and other emotional challenges who prefer living alone because of anxiety, Tourette’s Syndrome and other conditions

Enrollment 


Link to main story: College roommate not wanted


351 students in 2017-18

70%—Enrollment growth since 2013

60%—Approximate portion of students, including freshmen, requesting singles

Vanessa Grigoriadis is the author of Blurred Lines: Rethinking Sex, Power and Consent on Campus (2017 Houghton Mifflin Harcourt). She is also a contributing editor at The New York Times Magazine and Vanity Fair.

If there’s one thing clear from Blurred Lines: Rethinking Sex, Power and Consent on Campus, it is that what you think you know about sex on campus is probably wrong.

Following the multiple hurricanes that struck the Gulf Coast this past September, several higher ed institutions used unmanned aerial vehicles or systems—or drones—to assess damage on campuses and beyond.

Thomas J. Botzman, Ph.D., is president of Misericordia University in Dallas, Pa.

Increasingly, higher education is taking a larger role in providing opportunities for our veterans.

Attention to underserved students may be well spent on single mothers, a growing demographic on campus.

Officials at Webster University in Missouri noticed a number of graduate students had stopped registering for classes. Recognizing they did not have the staff resources to provide intensive support, they formed a pilot with InsideTrack, a company that partners with colleges to create adaptive coaching options.

Launched in fall 2017, the pilot included 511 students (including 101 online-only students) who receive specialized coaching.

An emerging area involves ensuring students who have returned after being dismissed for poor academic performance stay on track to completion.

The investigations into election interference by Russian interests using Facebook and Twitter ads underscores the influence that digital advertising can have on opinions and behaviors.

Event management systems have given schools greater control over everything from booking spaces to ordering food, linens and equipment.

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