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Articles: Enrollment & Retention

Tom Ryan is vice-president of brand integration at Schneider Associates, an integrated marketing firm based in Boston.

If your marketing teams are not taking advantage of the multitude of ways to personalize digital content to increase lead capture, enrollment and retention, you may be seeing the impact in your acceptance and yield figures.

Jonathan Green is president of Susquehanna University in Selinsgrove, Pennsylvania.

The expansion of international education that has been a critical financial stimulus for American colleges and universities has experienced an alarming setback.

Quiz: Are data silos a problem on your campus?

Here’s what several higher ed institutions are doing to break down or connect data silos.

BUDDING LEARNERS—Lab-k program kindergartners sport their Bethel College pride for an event on campus.

There’s a new kind of nontraditional college student in America, with elementary school kids being seen increasingly on American higher ed campuses.

Katherine A. Rowe, provost and dean of faculty of Smith College, will begin her tenure as the 28th president of William & Mary.

Starting July 1, Katherine A. Rowe will begin her tenure as the 28th president of William & Mary in Virginia.

Here are four strategies to successfully address and manage special dietary needs on campus.

In your experience, what is the biggest challenge for college dining halls in operating separate locations or kitchen areas dedicated to serving students with special diets?

Improving space utilization is a goal on every campus, with data analysis tools and software key to many efforts. Ultimately, there are different cases for different spaces.

Search committees and institutions recruiting academic leaders are often met with a major sticking point: the most appealing candidates often don’t have much fundraising experience. Yet in today’s climate, non-tuition sources of revenue are increasingly important and fundraising provides resources that can truly advance a university’s agenda. Leaders across campus—deans, program directors, functional administrators, research heads, and so on—must be capable of building donor relationships, “making the ask” and securing gifts.

As textbook sales have declined, campus stores are relying on promotions to attract students who might not otherwise have a reason to visit.

If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new playbook for finding the right student prospects.

Source: Center for Collegiate Mental Health 2017 Annual Report, tiny.cc/CCMH

For the seventh straight year, the rate of students reporting they may harm themselves—and, in turn, who seek counseling—grew, according to a new report

The vast majority of community college athletic programs operate in relative obscurity, known mostly at the local level, if at all.

The obvious exception is the football team at East Mississippi Community College.

The Johnson Cornell Tech MBA is conferred by the Samuel Curtis Johnson Graduate School of Management at Cornell University, but students don’t do all of their coursework at the Ithaca-based business school.

“Our Tech MBA is very unique in that our students are living and working with students from other [Cornell] programs in what we call ‘studio’ learning,” says Doug Stayman, associate dean at Cornell Tech and associate professor of marketing at the management school.

DOWN TO BUSINESS—Dean Idie Kesner (left) congratulates MBA for Educators graduate Casey Stansifer, a school district curriculum coordinator.

Applications to full-time, two-year MBA programs in the U.S. have been down since 2014, and this past fall, 64 percent of programs reported declines, says a survey report. 

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