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Articles: Enrollment & Retention

Wendy B. Libby is president of Stetson University.

College tuition has been growing at roughly double the rate of inflation for decades. At last, the trend of annual tuition hikes appears to be cresting.

DIVERSE DISPLAY—Students from the University of Missouri’s international student council celebrate International Day with a flag parade on campus.

Inclusion and diversity don’t have to clash with free speech on campus. Though recent surveys have suggested a growing conflict, higher ed experts and educators say the concepts can only thrive in unison.

Scenario: Small college wants to increase its national visibility and recognition.

Process: Matt Spencer, associate vice president for university advancement, zeros in on alumni with an affinity for the university, identifies their interests and plans visits—using a tool that analyzes social media reactions, comments and event responses of 235,000 digital alumni interactions.

In an effort to comply with the impending regulations, Indiana University Bloomington appointed a lawyer to work with various departments that the regulations will most likely affect, including registrars, admissions, HR, facilities and its international office. The university's legal council asked registrars, for instance, to come up with scenarios.

Marc C. Whitt is director of philanthropy communications at University of Kentucky Philanthropy. Follow him on LinkedIn (linkedin.com/in/marcwhitt) or Twitter (@marcwhitt). 

Just as Amazon and Netflix have personalized the user experience, we too must develop personalized communication and marketing experiences.

Here, colleges and universities that haven’t yet organized an instant decision day can find answers to four key questions about strategy and logistics.

A culturally rich, historically black neighborhood in Pensacola, Florida, has been experiencing gentrification.

To keep the legacy of the Belmont-DeVilliers community alive, a local engineer is guiding a group of University of West Florida undergraduates creating a virtual version of the neighborhood—along with a small brick-and-mortar museum to showcase the project. 

It’s just one of many such opportunities at West Florida.

Former Lyon College president Brian C. Mitchell co-wrote "How to Run a College" with current university President W. Joseph King.

Lyon College President W. Joseph King and former university president Brian C. Mitchell have written a practical guide for new and veteran leaders, How to Run a College.

Learning benefits aside, undergraduate research serves as a recruiting and retention tool, and also is a way to bring in tuition and grant revenue.

ATTENDEE POWER—Virginia State University board members, friends and staff get strategic about their attendance at the Richmond Forum speaker series, which many local influential people attend. The team aims to make new introductions to the university as well as strengthen existing relationships with key constitutents.

Following are four effective strategies any advancement team can use to build donor support.

Alarming demographic shifts mean university admissions departments are facing a new reality. By 2026, it is predicted that the number of college-aged students will drop almost 15 percent – much of this driven by a plummet in births due to the Great Recession of 2008.

While many higher-education institutions have pivoted towards online learning that attracts older students to increase enrollment, there is much more that can be done from a business process perspective to financially offset the revenue loss from these enrollment challenges.

The percentage of students accepting job offers three months after graduation is a common—and logical—MBA student outcomes stat. But why do most business schools share that particular outcome, and others like it?

It’s likely the result of many institutions following the Standards of Reporting MBA Employment Statistics created by the MBA Career Services & Employer Alliance, a global organization for employers and administrators working in graduate business career services.

BUILDING BUSINESS LEADERS—Impressive facilities can be a key consideration for prospective b-school students. Miller Hall, a $75 million project that is the home of William & Mary’s Mason School of Business, was completed in 2009.

Here’s how sharing student success data can help MBA programs attract new students, prove ROI value and connect with the business community.

A number of colleges have announced that they won’t hold students liable who have received disciplinary actions for protesting gun violence.

Tom Ryan is vice-president of brand integration at Schneider Associates, an integrated marketing firm based in Boston.

If your marketing teams are not taking advantage of the multitude of ways to personalize digital content to increase lead capture, enrollment and retention, you may be seeing the impact in your acceptance and yield figures.

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