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Articles: Enrollment & Retention

Here’s the rundown for Colgate University, San Diego State University, Clayton State University, Columbus State Community College, Seward County Community College and California State University, Long Beach.

With studies indicating that test success is relative to family income, high school quality and cultural identity, some schools are turning to other methods, including essays and short videos, to select prospective students.

RÉSUMÉ BUILDER—University of Cincinnati student Devon Hensler helped design toys at Fisher-Price. She got hands-on experience with the company as part of a program that prepares fine arts majors for careers.

Co-op programs at higher ed institutions are providing work experience and network-building opportunities to help arts students map out career paths. They’re boosting enrollment, too.

Source: “Decoding the Cost of College: The Case for Transparent Financial Aid Award Letters”; New America and uAspire, June 2018

A recent study of 515 award letters from different institutions finds missing information and wording problems.

When the strategy is that staff reach out to students rather than wait for students to come to them, some colleges experience higher retention rates, which, in turn, helps the bottom line.

How is higher ed performing with the “intrusive” approach to academic advising?

“Most schools that we have consulted with are still taking a reactive approach to working with struggling students and are waiting until academic performance or engagement suffers. The most successful schools are implementing a proactive approach and engaging pre-start to guide students through the process, and then engaging periodically throughout their attendance to identify challenges before they affect student performance.”

Gemmy Allen is co-coordinator of faculty management programs at North Lake College; Brett Welch is associate professor of Educational Leadership at Lamar University; Kaye Shelton is associate professor of Educational Leadership at Lamar University; and Pam Quinn is provost at LeCroy Center for Human Resources, all in Texas.

Determining employee engagement is the key. Highly engaged faculty will likely see opportunities, while disengaged faculty will focus more on limitations and may have a negative effect on student learning.

Scott Cowen, former president of Tulane University in New Orleans, is the author of Winnebagos on Wednesday: How Visionary Leadership Can Transform Higher Education (Princeton University Press, 2018).

In Winnebagos on Wednesday: How Visionary Leadership Can Transform Higher Education, Scott Cowen shows how today’s university is evolving, and how to avoid losing sight of institutional strengths and values.

Nick Mance is president of Southwestern Illinois College, Community College District #522.

Nick Mance resigned recently as chair of the board of trustees at Southwestern Illinois College, Community College District #522, and has become president of the college.

DISCUSSING COLLEGE COSTS—Moderated by FutureEd Director Thomas Toch (left), the panel discussion included Martha Kanter of the College Promise Campaign; Harry Holzer, former chief economist for the U.S. Department of Labor under President Clinton; Tiffany Jones from Education Trust; and Jen Mishory, author of a book about college promise programs.

Eighteen states and dozens of local jurisdictions and institutions have established “promise programs” to make college free. A panel of educators and economists addressed program success at a recent FutureEd event.

Washington State University’s step-by-step process for marijuana violations:

1. Attend cannabis workshop.


Link to main story: College campuses cope with increased marijuana legalization


2. Complete marijuana eCheckup To Go online assessment. Once finished, results direct students to either:

- Attend a second, more intensive cannabis workshop OR

Marijuana remains the most popular drug among college students, according to the U.S. Drug Enforcement Administration. (gettyimages.com: Sara ruiz)

Higher ed institutions face challenges in nine states that allow marijuana's recreational use, in 30 states that permit its medical use, or in other states where the drug remains illegal.

Creating an online community that mirrors a school’s physical campus is another way to retain online students.

This can be achieved by digitizing freshman orientation, mental health counseling, and career and résumé services.


Link to main story: College students learning online, but stepping on campus

Many online students still have on-campus business, such as meeting with instructors and making payments, according to “Online College Students: Comprehensive Data on Demands and Preferences,” The Learning House Inc. (UBmag.me/demands).

Like their peers on campus, students enrolled in online programs benefit when they feel included in a community. Colleges cater to this population by offering in-person special events and extended office hours.

The public’s call for more transparency in all segments of higher education administration has brought particular scrutiny to the admissions process. The fairness of race is again under question.

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