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Articles: Enrollment & Retention

Bill Berg is an enrollment management consultant at Ruffalo Noel Levitz.

There’s no question that recent graduates are leaving college with more student loan debt. More students are taking out loans and they’re borrowing larger amounts.

We asked: What are your predictions, hopes and concerns for 2018? Administrators and experts who have recently contributed to UB answered.

Seth Bodnar is the 18th president of the University of Montana.

Seth Bodnar, 38, left General Electric Transportation to become the 18th president of the University of Montana.

By aligning goals, HR helps employees see the big picture, proves its value as a business partner, and retains the talent needed for the institution to move forward and accomplish its mission.

 Donald Hasseltine, formerly vice president for development at Brown University, is now a senior consultant with the Aspen Leadership Group.

Alumni participation is falling at a precipitous rate, the number of mid-level major gifts are flat, and annual fund support has struggled to keep pace with inflation.

GLOBAL LINKS—Arizona State’s Career and Professional Development Services office organized a virtual career fair to connect students with international employers offering internships and career opportunities abroad.

A recent survey by World Education Services (WES) found that more than 40 percent of current international students had not yet used campus career services.

Why should college administrators consider making part of their website or campus app accessible to speakers of languages other than English, and can you offer any tips for success?

“Providing a multilingual web experience conveys that the institution cares about a diverse background of applicants as well as their enrolled student body. From a digital marketing perspective, providing a web interface in the student’s native language will likely increase enrollment by driving overall web conversions.”

Reaching students and families with social media posts in their native language is one way higher ed institutions can build engagement and drive traffic to the website.

Here’s how two universities are getting social using WeChat. 

WeChat captures the biggest share of mobile apps usage in China, according to the 2017 Internet Trends report from Mary Meeker, a venture capitalist and former technology sector securities analyst.

As competition for international students intensifies and more first-generation students enroll, there’s no one-size-fits-all method for reaching families in their native languages.

Melissa Vito is the senior vice president for student affairs, enrollment management and strategic initiatives at the University of Arizona. 

What do successful models of career services look like? Here’s what I’ve learned at The University of Arizona.

Source: “The Representation and Pay of Women and Minorities in Higher Education Administration: Institutions That Are Getting It Right,” cupahr.org, 2017

In many cases, institutions are not creating a more inclusive atmosphere for top female and minority administrators by paying them as much as their white, male peers.

Colleges and universities face growing pressure to offer students single rooms.

What are key considerations for administrators when deciding whether to provide more single dorm rooms on campus?”

“Most freshman are in a fragile state during their first year and placing them in a single room can increase the feeling of isolation, leading to lower retention rates. They often need a ready-made roommate/buddy that can help ease the transition.

“However, on the other end of the spectrum, upper-level students often are looking for options to live on campus, but in their own controlled apartment-like environment.

Focus of institution 

Students with learning disabilities, ADHD and other emotional challenges who prefer living alone because of anxiety, Tourette’s Syndrome and other conditions

Enrollment 


Link to main story: College roommate not wanted


351 students in 2017-18

70%—Enrollment growth since 2013

60%—Approximate portion of students, including freshmen, requesting singles

Vanessa Grigoriadis is the author of Blurred Lines: Rethinking Sex, Power and Consent on Campus (2017 Houghton Mifflin Harcourt). She is also a contributing editor at The New York Times Magazine and Vanity Fair.

If there’s one thing clear from Blurred Lines: Rethinking Sex, Power and Consent on Campus, it is that what you think you know about sex on campus is probably wrong.

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