You are here

Articles: Enrollment & Retention

BEHIND THE SCENES—Taylor Hale, a GW college senior from Detroit, Michigan, filming live during the college’s Facebook Live tour.

The George Washington University live-streamed a campus tour via Facebook Live in December. It’s the first time the platform’s live-video streaming service has been used for that purpose, administrators at GW believe.

Recent lawsuits have alleged that certain colleges breached the Employee Retirement Income Security Act (ERISA), which states employers that sponsor retirement plans have a fiduciary responsibility to prudently manage those plans on the behalf of their employees.

Eight prominent universities—including University of Pennsylvania, Duke, Emory, Johns Hopkins, Vanderbilt and others—were hit with separate lawsuits in August 2016 alleging the institutions mishandled their employee retirement plans.

NEW OPPORTUNITIES—Current and former inmates of the Fishkill Correctional Facility north of New York City graduate in 2015 from a Nyack College program that has a 100 percent success rate in keeping its students from being sent back to prison. (Babita Patel)

In a recent off-Broadway production of West Side Story, directed by the provost of Nyack College, located north of New York City, the student who played Officer Krupke had once been arrested for impersonating a police officer.

MONTCLAIR, New Jersey—Montclair State had been a university for only a few years when Susan Cole took over as president in 1998. She wanted the job—her second presidency—because she saw vast, untapped potential on the campus of 12,000 students. She also felt certain that she could, pretty quickly, ensure the institution lived up to its new name.

Paul Drayton, president of Rowan College at Burlington County in New Jersey, says higher education remains far too expensive for many students who are most dependent on it for career success.

“College is more important than ever for career success, yet too expensive for far too many students. 3+1 provides all the benefits of both community colleges and four-year universities while lowering the tuition and debt burden on students and increasing our capacity to serve more students at both community colleges and universities. This is the future model of college affordability.”

Now that the dust is beginning to settle from the political tsunami created by the campaign vitriol, many folks in the education community are ready to challenge the subliminal messages of building the wall, deporting the immigrants, and removing the safety nets that support the Nation’s underserved Latino populations.    

Outlook 2017 is UB’s third annual special issue aimed at providing insight on the major trends expected to impact campus leaders in the year to come.

MONUMENTAL DISPLAY AT COLLEGE—The Anaconda Wire and Cable Company monument at Chapman University is made entirely of materials from the industrial plant that used to stand where its film school is now located.

In a renewal of social consciousness in American higher ed, colleges are refining stories of their history told through statues, signage and installations on campus. Many are turning this into an aesthetic opportunity, with historically accurate, engaging content presented in ways that visually enhance and individualize the campus. The concept is known as ambient learning.

Maenette K.P. Ah Nee-Benham, who's taught higher ed since 1993, was honored as Educator of the Year by The Native Hawaiian Education Association in 2015.

Maenette K.P. Ah Nee-Benham is the new chancellor of the University of Hawai’i West O’ahu. A native Hawaiian, Benham was previously the inaugural dean of the Hawai’inuiakea School of Hawaiian Knowledge at University of Hawai’i Manoa, the only college of indigenous knowledge at a Research I institution in the U.S.

Ensuring students are prepared for college and then do well academically, emotionally, physically and financially are key goals of student success initiatives on campuses today. Top institutional officials have student success on their minds—most of them even more so than in 2016, according to a UB survey that includes responses from 66 presidents, chancellors and provosts. 

Enrollment declines will be the most pressing concern keeping presidents and other top officials up at night in 2017. Seven in 10 who responded to a UB survey named it as the area with the greatest potential for causing the institution financial or reputational harm. State budget cuts, at 44 percent, are the next biggest worry for the 66 responding presidents, provosts and chancellors. 

Amy Crutchfield is a higher ed consultant and co-leader of Witt/Kieffer’s Enrollment Management practice.

Enrollment management presents one of the most pressing challenges for many institutions in the current higher education landscape. Uncertain economic conditions, stretched institutional budgets, dependence on tuition revenue, increased competition for top students, and changing demographics have all intensified the need for effective enrollment strategies—and for exceptional managers to champion those strategies.

Karine Joly is the web editor behind www.collegewebeditor.com, a blog about higher ed web marketing, public relations and technologies. She is also the founder of www.higheredexperts.com.

Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives. 

Yet many chief marketing officers haven’t embraced their “inner data-lover self.”

Measurement is an afterthought at best, often checked off a busy to-do list via mindless reporting on cookie-cutter metrics selected by automated digital platforms.

INSPIRING ACTIVITIES—Students get to begin bonding with future classmates on Instant Admissions Day at Unity College in Maine. They also get some certainty about their higher ed futures.

Instant Admissions Day at Unity College in Maine provides benefits beyond the immediate acceptance of students’ applications. This accelerated enrollment approach provides a clearer picture of the 700-student private college’s incoming class.

Pages