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Sage advice on resetting tuition

University Business, November 2013
  • With a dramatic change in net price, ensure that enrollments will increase to certain levels. Otherwise, operating costs must be substantially reduced.
  • Identify the types of students you want and set the sticker price accordingly.
  • Diversify the revenue stream and operate more efficiently.
  • Attract the large market of adults who need graduate degrees while maintaining the traditional freshman market for more effective enterprise management.
  • Realize that pricing strategy alone is not a silver bullet. It’s got to be developed as part of a broader strategy in context with your market position.