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Promotional Pointers

Spreading the word about your installment plan option using in-house resources? Here are some tips.
University Business, October 2012
  • Emphasize the cost savings. By paying even a portion of their tuition through an installment plan now, rather than amassing larger post-college debt, families can save big.
  • Make it multichannel. Communications about the option should ideally be on-paper (mailed and posted on campus), online, via email, and by phone. 
  • Reach out often. Students and parents should hear about the payment plan option several times during both the admissions process and after enrollment—and especially when financial aid programs are explained.
  • Be ready for questions. Operators should be standing by, in a call center, to answer questions that parents and students will inevitably have about the plan.

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