Admissions at the University of Mississippi recently began incorporating language about landscaping services' many accomplishments in mailers to prospective students.
For example, they now mention various awards that the department has earned over the years, such as most beautiful campus by USA Today.
Others include "You had me at Hotty Toddy," an Ole Miss expression that people now relate to the five national championships that the university's landscaping services have won.
Link to main story: Landscaping keeps colleges on solid ground
"Landscaping is being used as a lead, the drawing card," says Jeff McManus, director of landscape services at the university. "Our services play a huge part in recruiting for Ole Miss."
At athletic events, the school also welcomes the crowd by saying "Welcome to Ole Miss, the most beautiful campus in America."
"This is a huge honor," says McManus.
Steven Blackburn is associate editor.