Mobile Web Solutions in Admissions: Hitting or Missing the Mark?
Published at the end of January, the Noel-Levitz study on the mobile browsing behaviors and expectations of prospective students provided this list of six items considered to be the most valuable content for mobile experiences: academic program listing, cost/scholarship calculators, calendar of important dates and deadlines, specific details about academic programs, application process summary and online applications forms. With this new gold standard for admissions mobile web projects, it was easy to measure the level of compliance of the existing sample where student recruitment had been listed as a goal.
A total of 49 mobile websites or apps submitted by survey respondents were analyzed. Depending on the criteria, 35 percent to 60 percent of these solutions provided all of the expected information; 26 percent included most of the items.
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Register now for UBTech 2018, June 4-6 at the Mirage, Las Vegas. At UBTech 2018, you’ll network with a dynamic community of higher ed leaders who are shaping the future of campus technology and explore topics like cyber security, distance learning, campus learning space design, communications, personalized learning and more. Your UBTech registration also includes a free pass to the InfoComm exhibit hall.