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Mobile Web Solutions in Admissions: Hitting or Missing the Mark?

University Business, April 2012

Published at the end of January, the Noel-Levitz study on the mobile browsing behaviors and expectations of prospective students provided this list of six items considered to be the most valuable content for mobile experiences: academic program listing, cost/scholarship calculators, calendar of important dates and deadlines, specific details about academic programs, application process summary and online applications forms. With this new gold standard for admissions mobile web projects, it was easy to measure the level of compliance of the existing sample where student recruitment had been listed as a goal.

A total of 49 mobile websites or apps submitted by survey respondents were analyzed. Depending on the criteria, 35 percent to 60 percent of these solutions provided all of the expected information; 26 percent included most of the items.

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