Joshua Dodson works as a SEO and web analyst at Eastern Kentucky University. With a couple of consulting years under his belt, he also has been teaching a four-week online course on web analytics for higher education since September 2011. But, the “Higher Ed Analytics Prof” could also be called the Analytics Profiler. At his university, Dodson is mining web analytics data to go beyond the usual insights on click stream, conversions, or referring web properties.
Using keyword-based filters, external tools such as the Bing Ads Intelligence Excel add-on, Quantcast, or Alexa and a good measure of analysis, he was able to sketch a detailed profile of the people interested in EKU Homeland Security academic programs. As he explained in the session he presented about this “profiling” technique at the 1st Higher Ed Analytics conference in February 2013, the resulting profile included demographics and location data along with marketing channels, devices, search engines, and social media platforms used by this audience, as well as its type of intentions. Not very different from the approach used by serial killer profilers, the web analyst used available data to provide a useful picture of the audience interested in these academic programs.
UBTech 2017 Early Bird Registration
Amplify success at your university by learning new strategies for implementing technology on campus.
Attend UBTech, June 12-14, and bring your campus leadership team to maximize your conference value.
The UBTech program focuses on the following topic areas:
- Active Classroom
- AV Integration
- Campus IT
- Institutional Success
- Instructional Technology
Early Bird Registration is Now Open! Learn More>>