From Facebook to pocketbook
Scenario: Small college wants to increase its national visibility and recognition.
Process: Matt Spencer, associate vice president for university advancement, zeros in on alumni with an affinity for the university, identifies their interests and plans visits—using a tool that analyzes social media reactions, comments and event responses of 235,000 digital alumni interactions.
Link to main story: Gift lift: How higher ed can build donor support
Match: An alumnus (an executive with a large outdoor recreation company) had interest in a major new marketing initiative hosted by Weber State’s Hall Global Entrepreneurship Center. A competition called Outdoor Weber invited college students across the country to present ideas for recreation products or services and compete for $30,000.
Outcome: The alumnus and his recreation company sponsored Outdoor Weber, which provided the budget to secure 100 entries from 23 states and generate more than 200,000 views on Weber’s website.
Payback: “The initiative worked like magic to put Weber on the map, and the sponsorship made it possible.”
Register now for UBTech 2018
Register now for UBTech 2018, June 4-6 at the Mirage, Las Vegas. At UBTech 2018, you’ll network with a dynamic community of higher ed leaders who are shaping the future of campus technology and explore topics like cyber security, distance learning, campus learning space design, communications, personalized learning and more. Your UBTech registration also includes a free pass to the InfoComm exhibit hall.