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Digital Signage Interactions

University Business, Feb 2011

Interactivity: It's one of the hottest trends on campus, at least according to Ryan Cahoy, managing director at Rise Display. Way-finding is the most common application. Once people locate their destination on the on-screen map, they can either print the directions or have them e-mailed to a smart phone or linked through a QR code. Another popular use of interactivity is donor recognition. "This helps universities get away from static etched glass or bronze plaques that quickly fill up entire walls and allows them to update and manage their donor information in real-time while making it a fun, interactive experience for visitors and guests," Cahoy says.

The interactive mural recognizing the hockey program at Bemidji State University (Minn.) is a similar application. "One of the beautiful things about the screens is they allow us to continue to tell our story once the mural stops," says Rose Jones, director of communication and marketing at the institution. Users can see pictures and biographies of the coaches - and pictures, bios, and stats of the players - along with kudos to the women's team for their players' academic success. The coach information is static, but the players float by over an image of the arena "like an electronic baseball card," Jones says.

"The big difference between the signs on campus and the ones in the arena is the interactive aspect," notes Andy Bartlett, associate director of communications and marketing at Bemidji State. "The screens at the arena are meant to draw people in. The ones on campus are typical billboard announcements."