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Beyond the News

1-2-3-4, They Love What They Wore

University Business, March 2013

Not many colleges have a four-star general at the helm, but students at Birmingham-Southern College (Ala.) are such big fans of their president, former Marine Corps Commandant Charles C. Krulak, that the campus bookstore wanted to come up with a t-shirt reflecting how they feel. When the store received a copy of a USMC poster featuring Krulak (known on campus as "the General") with his arm around a young recruit, they decided to use the image and make it their own. "The General's Got My Back" t-shirts have proven to be one of the most popular designs on campus, and a successful follow-up to an earlier design showing Krulak in full regalia with the slogan "Birmingham-Southern College - A Four Star Education."