When the Office of Undergraduate Admissions at Clark University in Massachusetts experienced an 87 percent increase in application volume between 2012 and 2015, administrators recognized that they needed to overhaul their yield forecasting and admitted student engagement efforts.
Nontraditional students can represent significant potential for an institution to reach enrollment goals, but this population also presents unique challenges.
A small proportion of higher education institutions in the U.S. command a majority of international student enrollment. While 108 doctorate-granting universities enroll just 11 percent of all students in the country, they enroll some 44 percent of all international students. What explains this trajectory of so many international students towards a small number of institutions?
Colleges and universities are under intense pressure to maintain enrollment, increase student retention and ensure student success. Predictive analytics can play a crucial role in these efforts at institutions of any size, by providing actionable data that can drive more effective strategic decision making.