Colleges and universities are under intense pressure to meet enrollment goals, improve retention rates, and shorten time to completion. Predictive analytics can play a crucial role in these efforts by providing insights that guide strategic decision making, improve enrollment management and promote student success.
When the Office of Undergraduate Admissions at Clark University in Massachusetts experienced an 87 percent increase in application volume between 2012 and 2015, administrators recognized that they needed to overhaul their yield forecasting and admitted student engagement efforts.
Nontraditional students can represent significant potential for an institution to reach enrollment goals, but this population also presents unique challenges.
A small proportion of higher education institutions in the U.S. command a majority of international student enrollment. While 108 doctorate-granting universities enroll just 11 percent of all students in the country, they enroll some 44 percent of all international students. What explains this trajectory of so many international students towards a small number of institutions?