Because students from other countries, or simply from areas far from their desired college, can’t attend in-person interviews, admissions professionals are turning to virtual interviews as a way to evaluate candidates—helping ensure the selection of those who will make the most valuable contributions on campus.
It has been demonstrated amply that financial aid leveraging can, under the right circumstances, increase enrollment and net tuition revenue. For some, however, that isn’t the case.
Determining the return on investment for virtual admissions interviews involves understanding the resources and when the technology will be used.
At the University of Rochester, the commitment is bigger than most. One full-time employee and eight senior students have been hired and trained just to conduct Skype interviews during this admissions cycle, says Jonathan Burdick, dean of college admission and vice provost for enrollment initiatives.