Marketing

From UB

Turning “likes” to action—and higher ed revenues

July, 2016
Karine Joly is the web editor behind www.collegewebeditor.com, a blog about higher ed web marketing, public relations, and technologies. She is also the founder of www.higheredexperts.com.

While it’s still too early to rule on the performance of paid social media marketing to drive measurable actions beyond the media platform, it’s time for schools to start testing to optimize paid social for higher education marketing. 

Sponsored Content

7/12/2016

While faced with state and federal regulations, an increasingly competitive recruitment environment and intense pressure to contain costs, many colleges and universities have been unable to modernize critical business processes, which could help address key challenges in admissions, finance, and fundraising. Siloed data, manual processes and inefficient workflows can be costly, create security vulnerabilities and prevent institution leaders from understanding the true costs of doing business.

Print marketing is often an opportunity for improvement for higher ed institutions, particularly print mailings.

Wisconsin college employs Third Coast Higher Education for Financial Aid assessment and improvement project

Times of transition are always a good opportunity for evaluating processes in a financial aid office. So when the director of financial aid at Beloit College in Wisconsin took a new position, leadership at the 1,350-student institution decided to examine that department’s business operations.

Mark Schilmoeller, Chief Operating Officer, Nelnet Business Solutions

Since most partners promise “great customer service” to the colleges and universities they serve, the term has become something of a cliché. Why does level of service still need to be a top priority for institution leaders when selecting a provider?

6/21/2016

Institutional research is crucial to providing college and university leadership with the data required to make the most informed strategic decisions, across a broad range of areas including admissions, academics, finance, enrollment, retention, staffing, facilities and more. In order for this research to be effective, however, it is also important to have a strategy and process to translate the data gathered into actionable information.