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Kimberly R. Cline, president of Long Island University, says branding is essential in higher ed.
President Kimberly R. Cline writes about how Long Island University spreads its institutional ideals beyond campus
Marc C. Whitt is a 32-year veteran of higher education public relations and marketing.
Teach a course, and other tips for learning and becoming better at your job.
Billboards promoting the Meredith College "Going Strong" brand can be spotted throughout the Raleigh, N.C., area and beyond.
Six steps to engaging the whole campus community in developing a new brand—and avoiding disengagement over disagreements

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Adult learners are becoming a more important segment of the recruitment pool Bob King, Managing Director, Collegis Education
Admissions departments must adapt to meet the changing needs and expectations of students
A University Business Web Seminar Digest - Originally presented on April 6, 2010
A University Business Web Seminar Digest Originally presented Sept. 21, 2010
DePaul understands the importance of reducing stress among its first-year students.

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