Marketing

Recent Articles

Kimberly R. Cline, president of Long Island University, says branding is essential in higher ed.
2/27/2015
President Kimberly R. Cline writes about how Long Island University spreads its institutional ideals beyond campus
Marc C. Whitt is a 32-year veteran of higher education public relations and marketing.
1/23/2015
Teach a course, and other tips for learning and becoming better at your job.
Billboards promoting the Meredith College "Going Strong" brand can be spotted throughout the Raleigh, N.C., area and beyond.
12/3/2014
Six steps to engaging the whole campus community in developing a new brand—and avoiding disengagement over disagreements

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Adult learners are becoming a more important segment of the recruitment pool Bob King, Managing Director, Collegis Education
1/1/2015
Admissions departments must adapt to meet the changing needs and expectations of students
8/1/2013
A University Business Web Seminar Digest - Originally presented on April 6, 2010
A University Business Web Seminar Digest Originally presented Sept. 21, 2010
DePaul understands the importance of reducing stress among its first-year students.

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