Marketing

Recent Articles

Marc C. Whitt
September, 2015

Without a doubt, social media has become one of the, if not the most, effective and efficient way for colleges and universities to communicate. Connected institutions can conduct “digital conversations” while sharing and collecting thoughts, ideas, information, opinions, images and video.

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March, 2015

When a student gets accepted to a top-10 ranked program like the University of Maryland School of Dentistry, they’re entering the most challenging, rigorous educational environment they’ll ever experience

January, 2015

The way non-traditional adult learners research, consider and select a higher ed institution is very different than that of the traditional student.

August, 2013

Non-traditional learners, the move away from education based on ‘seat time’ and the increase of students who expect options from their institution are all shaping the way admissions offices find and recruit students. This web seminar, originally broadcast on June 25, 2013, featured experts from Blackboard Education Services, who discussed these trends, as well as best practices and strategies admissions staff can employ to meet the challenges of this new era.

Whether your athletic program is big or small, success depends on building engagement and loyalty among fans. Sony's new ZIRIS digital signage solutions can boost your spectator experience significantly, as shown by the Miami Heat, which is using the system to excite fans the moment they enter American Airlines Arena.