Marketing

Recent Articles

Marc C. Whitt is a 32-year veteran of higher education public relations and marketing. You may follow or contact him @marcwhitt.
3/25/2015
Valuing the role of campus grounds, tours and phone etiquette in the digital marketing age
3/2/2015
When it comes to producing college publications, it is important to captivate your audience. There is no better way to communicate with students, staff, faculty, alumni and potential prospects than on the devices they already use.
Kimberly R. Cline, president of Long Island University, says branding is essential in higher ed.
2/27/2015
President Kimberly R. Cline writes about how Long Island University spreads its institutional ideals beyond campus

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Adult learners are becoming a more important segment of the recruitment pool Bob King, Managing Director, Collegis Education
1/1/2015
Admissions departments must adapt to meet the changing needs and expectations of students
8/1/2013
A University Business Web Seminar Digest - Originally presented on April 6, 2010
A University Business Web Seminar Digest Originally presented Sept. 21, 2010

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