Marketing

From UB

Turning “likes” to action—and higher ed revenues

July, 2016
Karine Joly is the web editor behind www.collegewebeditor.com, a blog about higher ed web marketing, public relations, and technologies. She is also the founder of www.higheredexperts.com.

While it’s still too early to rule on the performance of paid social media marketing to drive measurable actions beyond the media platform, it’s time for schools to start testing to optimize paid social for higher education marketing. 

How to grow enrollment when you can’t increase financial aid

June, 2016

It has been demonstrated amply that financial aid leveraging can, under the right circumstances, increase enrollment and net tuition revenue. For some, however, that isn’t the case.

Sponsored Content

7/12/2016

While faced with state and federal regulations, an increasingly competitive recruitment environment and intense pressure to contain costs, many colleges and universities have been unable to modernize critical business processes, which could help address key challenges in admissions, finance, and fundraising. Siloed data, manual processes and inefficient workflows can be costly, create security vulnerabilities and prevent institution leaders from understanding the true costs of doing business.

Wisconsin college employs Third Coast Higher Education for Financial Aid assessment and improvement project

Times of transition are always a good opportunity for evaluating processes in a financial aid office. So when the director of financial aid at Beloit College in Wisconsin took a new position, leadership at the 1,350-student institution decided to examine that department’s business operations.

6/21/2016

Institutional research is crucial to providing college and university leadership with the data required to make the most informed strategic decisions, across a broad range of areas including admissions, academics, finance, enrollment, retention, staffing, facilities and more. In order for this research to be effective, however, it is also important to have a strategy and process to translate the data gathered into actionable information.

6/14/2016

Colleges and universities are under intense pressure to meet enrollment goals, improve retention rates, and shorten time to completion. Predictive analytics can play a crucial role in these efforts by providing insights that guide strategic decision making, improve enrollment management and promote student success.

6/2/2016

Competency-based education (CBE) provides students with more flexible and cost-effective ways to complete their degrees, gives institutions more effective ways to assess learning, and helps to address concerns from many employers about the skill levels and readiness of recent college graduates. Rasmussen College (Minn.) is an early adopter of flexible, competency-based programs, and part of a network of colleges working with regional accreditors and the U.S. Department of Education to address shared challenges to designing, developing and scaling competency-based programs.