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Recent Articles: Marketing

University Business
Mobile College Searches Catching On?

More than one-quarter of teenage cell phone users have gone online with their devices, and online usage is greatest among students in households with less than $30,000 annual income, according to...

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Admissions Goes Social

Last August, when a 5.8-magnitude earthquake shook Virginia, people in offices up the East Coast were reading about the quake before they felt their desks not-so-mysteriously begin to wobble. How...

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Alumnae Beverly Diederich, Mary Habstritt, and Margot Note with “Today Show” host Al Roker.
Shout Out Day Success

On February 29, St. Catherine University (Minn.) students, alumnae, faculty, staff, and friends made their presence and appreciation for their school known in a big way. That Wednesday, designated...

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UCLA’s Murphy Sculpture Garden was the backdrop for an interview with UCLA art professor James Welling for the four-part mini-series “Naked Art.”
UC YouTube

There is more to YouTube than videos of talking dogs. Its vast collection of educational videos includes those from University of California Television (UCTV). In March, order was brought to the...

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Mobile College Searches Catching On?
Admissions Goes Social
Alumnae Beverly Diederich, Mary Habstritt, and Margot Note with “Today Show” host Al Roker.
Shout Out Day Success
UCLA’s Murphy Sculpture Garden was the backdrop for an interview with UCLA art professor James Welling for the four-part mini-series “Naked Art.”
UC YouTube
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Web Seminars

CRM for large institutions: How ASU takes it personally (On-demand)
12/7/2011
Supercharging your CRM to improve recruitment (On-demand)
4/28/2011
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Case Studies

Take athletic events to the next level with state-of-the-art digital signage
11/1/2010
Developing a Smart Social Media Strategy
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How to Protect Your School's Online Reputation
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DePaul University Boots Student Services With PeopleSoft Enterprise Online Marketing
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Contract News

NCTC wins national marketing award
3/26/2012
PlattForm Higher Education awarded Montreat College's agency of record account
10/4/2011
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Product News

Vantage Media Introduces SchoolSelect™ A Pay-Per-Click Marketplace for Post-Secondary Schools
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TruSignal unveils high value consumer audience targeting segments on the BlueKai Exchange™
2/16/2012
Converge Consulting Launches #FAC Friday After Class Live Chat Sessions with Higher Education Marketing Industry Experts
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About Us

Professional Media Group LLC publishes University Business and District Administration.

University Business is the most widely received, most regularly read publication for higher education leaders at two- and four-year colleges and universities nationwide. UB provides cutting-edge coverage of higher education technology, news, finance, policy, profiles and more to this exclusive audience across print, digital and in-person event platforms, including the annual higher ed technology conference, UBTech. Independent surveys have proven that year after year, no other higher education management publication matches the reach, readership and audience engagement of University Business.*

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