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Enrollment & Retention

From UB

Digital badges hit the big time in higher ed

October, 2015
Professional and continuing education students at Oregon State University can earn a digital badge for completing a course, workshop or certificate program.

More colleges and universities now offer digital badges as a form of micro-credential or “subdegree” to students who pass individual courses or certifications, and want to show potential employers what they’ve learned. The programs target professionals needing a skills boosts and hobbyists.

Don’t judge a college bookstore by its cover

October, 2015
Brian E. Cartier is CEO of the National Association of College Stores, based in Oberlin, Ohio.

With student debt in the trillions and other economic concerns looming over families, college stores often bear the brunt of public anger over course material costs. But stores are working harder than ever to provide students with affordable options that will help them learn, succeed and get that coveted degree.

Reclaiming the higher calling of higher education

October, 2015
produced when colleges engage students, faculty and staff in the notion of vocational callings.

In the eyes of many, higher education has become an industry focused on a singular goal—career training—and college students these days forgo the big questions about who they are and how they can change the world. But sociology professor Tim Clydesdale says higher education can retain its deeper cultural role.

Keeping remote college students connected

October, 2015
Fulfilling a connection need: Troy University’s Trojan Cafe (left) has had more than 19,000 users in the past year, and Northern Virginia Community College’s virtual student union (right), still in expansion mode, has had about 500 users so far.

For all the advantages of online learning—flexibility, personalization and affordability among them—there can be downsides for some students. Online students may feel isolated and disconnected from their peers and from their college or university—and risk losing the engagement so crucial to student success.

Pell Grants under attack in Congress

October, 2015
Thomas J. Botzman is president of Misericordia University in Dallas, Pennsylvania.

Decades ago, U.S. Sen. Claiborne Pell eloquently stated: “The strength of the United States is not the gold in Fort Knox or the weapons of mass destruction we have, but the sum total of the education and character of our people.”

Sponsored Case Studies & Features

The Millennial Mindset: How Colleges Can Accelerate the Career Prep Process

September, 2015

Barnes & Noble College and Why Millennials Matter recently partnered for a study that explored topics such as internships, career choice and influencers, the job search process, career expectations, and perceptions about what skills and experiences are desired by companies today.

Working with campus partners to create the optimal campus store experience

September, 2015
Clay Wahl

Follett Higher Education Group continues to meet the needs of campus communities by staying on the pulse of what professors adopt and how college students acquire course materials, as well as on the latest classroom technologies and other retail environments. We translate these insights into custom operating plans that transform the campus retail experience.

Leveraging Technology at the Crossroads of Customer Service and Compliance

June, 2015

Maintaining customer service and compliance goals often creates conflicts at higher education institutions, because of the resources needed to attain success. While laws, regulations and policies may create unintended barriers to service delivery, compliance requirements cannot be ignored in the face of potential penalties.

The Future of Enrollment Management

June, 2015

Institutions collect a wealth of data regarding admissions, financial aid and student success factors. All of these data provide a holistic view of prospective and current students, but it is crucial that this actionable intelligence be used to create and deploy personal and productive messages.