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Enrollment & Retention

From UB

Colleges lead with need-blind admissions

July, 2016
Some are skeptical about the ability for any school to be need-blind, because anyone viewing an application can surmise financial need without reading a student’s FAFSA form.

The answers to common questions about need-blind policies sheds light on why they’ve been adopted whether they work and whether other enrollment diversity initiatives can be just as effective.

Campus stores adapt to new student spending trends

July, 2016
Elizabeth Riddle is the director of OnCampus Research, a division of The National Association of College Stores.

Conventional wisdom tells us students aren’t buying course materials because they are too expensive. They are forced to drop or not take classes or go without needed materials. But research tells a different story.

Turning “likes” to action—and higher ed revenues

July, 2016
Karine Joly is the web editor behind www.collegewebeditor.com, a blog about higher ed web marketing, public relations, and technologies. She is also the founder of www.higheredexperts.com.

While it’s still too early to rule on the performance of paid social media marketing to drive measurable actions beyond the media platform, it’s time for schools to start testing to optimize paid social for higher education marketing. 

Avoiding web missteps that repel college recruits

July, 2016
Poorly designed websites can turn students off to a college or university, a new report warns. (Gettyimages.com: Anatolii BabiiI)

When it comes to website design, universities continue to make common key mistakes that turn away potential students. A report says schools often miss the mark when trying to appeal to a generation raised on short, easy-to-digest communication popularized by social media.

Making sense of ‘big data’ in higher ed admissions

July, 2016
Robert Miller is vice president for enrollment management of Centenary University.

Ubiquitous in the business world, big data is being adopted by higher education, particularly in the area of recruitment. With stagnant or declining recruitment budgets and increased competition for students, leveraging the data most colleges capture is a cost-effective approach that can yield significant results.

Sponsored Content

7/12/2016

While faced with state and federal regulations, an increasingly competitive recruitment environment and intense pressure to contain costs, many colleges and universities have been unable to modernize critical business processes, which could help address key challenges in admissions, finance, and fundraising. Siloed data, manual processes and inefficient workflows can be costly, create security vulnerabilities and prevent institution leaders from understanding the true costs of doing business.

Mark Schilmoeller, Chief Operating Officer, Nelnet Business Solutions

Since most partners promise “great customer service” to the colleges and universities they serve, the term has become something of a cliché. Why does level of service still need to be a top priority for institution leaders when selecting a provider?

Print marketing is often an opportunity for improvement for higher ed institutions, particularly print mailings.

Wisconsin college employs Third Coast Higher Education for Financial Aid assessment and improvement project

Times of transition are always a good opportunity for evaluating processes in a financial aid office. So when the director of financial aid at Beloit College in Wisconsin took a new position, leadership at the 1,350-student institution decided to examine that department’s business operations.

6/21/2016

Institutional research is crucial to providing college and university leadership with the data required to make the most informed strategic decisions, across a broad range of areas including admissions, academics, finance, enrollment, retention, staffing, facilities and more. In order for this research to be effective, however, it is also important to have a strategy and process to translate the data gathered into actionable information.