Enrollment & Retention

Recent Articles

Westfield State University’s Upvote campaign encourages positive Yik Yak messages.
4/14/2015
UB reader survey finds administrators urging students to drown out harmful comments
Special delivery, 18th Century style: A student dressed as George Washington delivers acceptance letters to Washington College applicants in the region—proving that innovative doesn’t have to mean high-tech when it comes to admissions tactics.
3/30/2015
Six ways to customize outreach to potential students
Marc C. Whitt is a 32-year veteran of higher education public relations and marketing. You may follow or contact him @marcwhitt.
3/25/2015
Valuing the role of campus grounds, tours and phone etiquette in the digital marketing age

Sponsored Content

How regular monitoring and adjustments can have a positive impact on student retention rates
2/1/2015
George Covino
Recommendations for Protecting Student Loan Borrowers and the Schools They Attend
2/1/2015
Higher One
Best practices for student success through financial literacy
2/1/2015