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Sep 2010

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Cover Story

It seems like a geological age ago when admissions officers considered themselves educators first and foremost, with a penchant for interacting on a personal basis with adolescents, their parents, and professional counselors in the high schools.

Feature

It's hard to believe that it's been 10 years since brand marketing first swept higher education. During that time we have seen countless colleges and universities launch and develop brand strategies.

The Mirage may have been the name of the host hotel, but the turnout for EduComm 2010 in June was anything but an optical illusion.

This year's EduComm Conference in Las Vegas saw the launch of the EduComm Institute's CIO-CFO Summit. The one-day event, sponsored by GovConnection in partnership with Cisco, preceded EduComm's opening reception and keynote at the Mirage.

It seems like a geological age ago when admissions officers considered themselves educators first and foremost, with a penchant for interacting on a personal basis with adolescents, their parents, and professional counselors in the high schools.

It took one determined program director, two tries, three years, and much collective brainpower—but at Chatham University in Pittsburgh, today's interior architecture program students can earn a bachelor degree in three years rather than four.

Focus

In a previous column published in the June issue of University Business, I shared a few anecdotal examples of how universities and colleges had started to use online analytics to inform their marketing and communications decisions.

Watching the woolly mammoths reunite in Ice Age Meltdown on a 95-degree scorcher on July 4th, our thoughts turned to global warming and its cataclysmic challenges for our next generation.

Financial aid professionals have asserted for some time that the federal regulation requiring higher education institutions to verify certain information on some students' aid applications creates additional burdens for low-income students and financial aid offices.

In Every Issue

Back when I was a reporter for my college newspaper, we ran several stories concerning a professor who had threatened legal action against the school for being denied tenure.

In the summer of 2004, as athletes around the world converged in Athens for the Olympic Games, another Olympian venture was taking place half a world away at George Mason University (Va.).

Behind the News

A recently enacted state law requires all institutions in the California State University and University of California systems -- plus community colleges that maintain student housing facilities -- to provide students raised in foster care with priority campus housing year-round.

What was originally supposed to be a renovation of the University Center at The University of Memphis (Tenn.) became a much bigger project.