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University Business, July 2016

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Cover Story

Common oversights can occur even on campuses where leaders believe they have complied with the Americans with Disabilities Act and Section 504 of the Rehabilitation Act. To avoid running afoul of the law, constant vigilance and ongoing review are essential because there are so many factors to consider.

Feature

Common oversights can occur even on campuses where leaders believe they have complied with the Americans with Disabilities Act and Section 504 of the Rehabilitation Act. To avoid running afoul of the law, constant vigilance and ongoing review are essential because there are so many factors to consider.

The Venture Development Center has all the hallmarks of a typical startup: Computers running equations, whiteboards covered with revenue projections and caffeine-fueled meetings about venture capital in glass-walled rooms. But it's more than that: the center is also a University of Massachusetts, Boston incubator that houses dozens of fledgling bioscience and computer science firms.

The numbers should unsettle enrollment professionals: College and university enrollment rates have decreased for each of the last four years and nothing indicates a reversal anytime soon.

Focus

Conventional wisdom tells us students aren’t buying course materials because they are too expensive. They are forced to drop or not take classes or go without needed materials. But research tells a different story.

While it’s still too early to rule on the performance of paid social media marketing to drive measurable actions beyond the media platform, it’s time for schools to start testing to optimize paid social for higher education marketing. 

Technology

Virtual desktop technology allows students and staff to access sophisticated software on a laptop or mobile device. It also can strengthen network security and lower expenses by reducing the need for actual computers and lab space on campus.

Campus Finance News

The answers to common questions about need-blind policies sheds light on why they’ve been adopted whether they work and whether other enrollment diversity initiatives can be just as effective.

On Topic

Online learning has significantly changed the landscape of higher education over the last decade. In a survey by the Instructional Technology Council , 94 percent of students said their online courses were equivalent or superior to traditional courses.

Behind the News

Students from six nearby states can now attend the University of Maine at the same in-state tuition rate offered by the flagship institutions in their home states.

The university launched its Flagship Match program this spring to boost not just its enrollment, but also prestige.

Margaret A. Cargill Natural Sciences and Health Building

Berea College (Ky.)

Berea’s new $72 million Margaret A. Cargill Natural Sciences and Health building will house the biology, chemistry, mathematics, physics and nursing departments.

An act as simple as handing out bottled water and granola bars before a long evening class can change the course of a college career—especially when the student on the receiving end is a single mother who has just rushed over to campus after a full day at work.

When it comes to website design, universities continue to make common key mistakes that turn away potential students. A report says schools often miss the mark when trying to appeal to a generation raised on short, easy-to-digest communication popularized by social media.

Eugene L. Anderson has been named vice president for the Office of Access and Success for the Association of Public and Land-grant Universities (APLU).

Some low-income high school students in Adams State University’s service area, the rural valleys of southern Colorado, live up to 50 or 60 miles from campus. Thanks to a new federal pilot program, these students there and 43 other institutions can now use Pell Grants to take dual-enrollment courses.

Professional Opinion

Unionization movements will continue to gain traction at colleges and universities, so it’s important for administrators to prepare. While pay, benefits and shared governance will be pressing issues, many institutions fail to develop a strategy to communicate with employees.

If the heart of a liberal (hence, liberating) education is learning to see through the eyes of others—both living and dead—I now see clearly how the bumpy roads of Haiti led us to new learning about others and about ourselves.

Ubiquitous in the business world, big data is being adopted by higher education, particularly in the area of recruitment. With stagnant or declining recruitment budgets and increased competition for students, leveraging the data most colleges capture is a cost-effective approach that can yield significant results.