Implementation of a laptop program was the beginning of the simplification and standardization of IT at Grove City College (PA), a common enough move these days as anywhere, anytime computing becomes the campus norm.
WHILE ONLY 19 PERCENT OF Americans aged 12 to 17 have ever listened to a podcast, according to the Pew Internet and American Life Project, many institutions have invested in academic or marketing initiatives to offer content and updates via podcasting. At the other end of the line, the possibilities for reaching and engaging the 75 percent of teens glued to their mobile phones are still mainly ignored by the majority of marketing strategists in higher education.
Look around a college campus today and you will be hard pressed to find a student walking around without a cell phone, MP3 player or other wireless device. With students being more on the go and tech-savvy than ever, the days of disseminating information by posting campus news on the doors of dormitory bathroom stalls and community bulletin boards are quickly coming to a close.
Higher education has become an online service industry. Students submit — and colleges accept or deny — applications online. Parents pay tuition on the web. Schools post curricula and students select courses and manage their college experiences via portals. Professors publish websites listing syllabuses, assignments and office hours. Classes, tests, and research can all be conducted online. Online services are now a necessary and expected part of campus life.
HIGHER EDUCATION IS JUMPING ON THE social media bandwagon. A 2008 UMass-Dartmouth Center for Marketing Research study states that colleges and universities are adopting social media tactics faster than Fortune 500 companies.
WHEN PRESIDENT HAMID SHIRVANI STEPPED ONTO THE California State University, Stanislaus, campus to begin his tenure more than three years ago, he realized the university was using only about 10 percent to 15 percent of the channels on its radio spectrum license.
AS I’M FINALLY SITTING IN front of my computer to write this column, I’m frantically following real-time developments at one of the major conferences for web professionals working in higher education: HighEdWeb in Springfield, Mo.
Lexmark has two new lines of printers designed with the environment in mind. Both have built-in two-sided printing to reduce paper waste and allow for instant warm-up for incoming print jobs while cutting down on power when idle.
“Identity theft may not be your fault, but it could be your problem,” says Dan Holden of IBM’s X-Force research group, which examines identity theft. “It’s hard for any organization to achieve a high level of prevention and control, but it’s worth the effort to try.”