Web 2.0

Time to Get Strategic With Content

Why it's worth the investment and how to get started

How many 140-character messages were tweeted today? How many posts have been published in the past 24 hours? How many photos have been posted, and liked, on Facebook since yesterday? Hundreds of thousands, if not millions.

Web Accessibility: Required, Not Optional

Did you get the memo on website accessibility? With the latest legal and regulatory developments, you’d better make sure you did. The time is now for web accessibility in higher education. 

Marist College's Hancock Center

Mixing technology with tradition

Overlooking the Hudson River, this tech center helps orient the Marist College (N.Y.) campus to the river and will help enforce the role of technology across disciplines.

Time to Reveal What You Know About Students?

A case for data disclosure

Ever wonder what Facebook does with the information it collects about you? Ever wonder what you could do with that same information? Economist Richard Thaler of The University of Chicago recently raised the notion that consumers could benefit if companies would turn the data they collect over to the public. His mantra is, “It’s my data--give it back!”

Take II Tablets

After years of false starts, true tablet computers may actually be ready for primetime.

Back in 2003, University Business ran a cover story that asked, "Is the Tablet PC the Future of Higher Education?"

It was an exciting time, when computers were faster and more powerful than ever, and everyone was still just scratching the surface of how to interact with the internet.

On college and university campuses across the country, people were talking tablets, and students, professors, technologists, and administrators alike thought we might be witnessing the next generation of computers.

The State of Online Analytics in Higher Ed

Survey confirms need for web and social media analytics revolution

In a previous column published in the June issue of University Business, I shared a few anecdotal examples of how universities and colleges had started to use online analytics to inform their marketing and communications decisions. Unfortunately, there was no available data on analytics usage across institutions at that time. I decided to survey practitioners, thus testing my hypothesis that a change of attitudes in higher education toward web and social media analytics was required.

What's In, What's Out

Technology trends in the year to come







 

Embracing Web Analytics

Why and how to get a web analytics revolution started at your institution

Will this new fiscal year come with a bigger budget for your web and marketing initiatives? Given the current state of higher education budgets, chances are it won't (but, if you're one of the happy few, congratulations!). For the past couple of years, institutions across the country had to do more with less. That's why it has become so important today to find out quickly what works and what doesn't, and how you can improve your digital initiatives.

Communication Is a Two-Way Street

 

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