How many 140-character messages were tweeted today? How many posts have been published in the past 24 hours? How many photos have been posted, and liked, on Facebook since yesterday? Hundreds of thousands, if not millions.
Ever wonder what Facebook does with the information it collects about you? Ever wonder what you could do with that same information? Economist Richard Thaler of The University of Chicago recently raised the notion that consumers could benefit if companies would turn the data they collect over to the public. His mantra is, “It’s my data--give it back!”
Back in 2003, University Business ran a cover story that asked, "Is the Tablet PC the Future of Higher Education?"
It was an exciting time, when computers were faster and more powerful than ever, and everyone was still just scratching the surface of how to interact with the internet.
On college and university campuses across the country, people were talking tablets, and students, professors, technologists, and administrators alike thought we might be witnessing the next generation of computers.
In a previous column published in the June issue of University Business, I shared a few anecdotal examples of how universities and colleges had started to use online analytics to inform their marketing and communications decisions. Unfortunately, there was no available data on analytics usage across institutions at that time. I decided to survey practitioners, thus testing my hypothesis that a change of attitudes in higher education toward web and social media analytics was required.
Will this new fiscal year come with a bigger budget for your web and marketing initiatives? Given the current state of higher education budgets, chances are it won't (but, if you're one of the happy few, congratulations!). For the past couple of years, institutions across the country had to do more with less. That's why it has become so important today to find out quickly what works and what doesn't, and how you can improve your digital initiatives.
We know you do it. You've told us that you do. Wait—before you get the wrong idea, what I'm referring to is passing around your copy of University Business magazine to colleagues who don't receive it themselves. (What did you think I was talking about?)
University Business is a controlled circulation publication, meaning that it mails to a qualified list of subscribers. That enables us to continue to offer it to you free of charge.